On May 8, California-based Herbalife launched its “Fuel Like Ronaldo” campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers.

Backed by more than 20 years of experience working with professional athletes including its long-standing partnership with global sports icon Cristiano Ronaldo, Herbalife is making its sports nutrition expertise widely accessible to help consumers optimize energy, support recovery and build healthier daily routines.

The campaign simplifies complex sports science into a four-step framework:

• Prepare: Learn how to properly prepare your body with balanced nutrition and hydration
• Perform: Discover strategies for sustaining energy and focus
• Recover: Understand how to efficiently restore strength and support muscle repair
• Repeat: Build consistency to create a foundation for long-term wellness

The campaign is inspired by Herbalife’s work in sports and is grounded in a simple idea: while athletes optimize every detail of their routines, the same foundational principles apply to everyday life. “Fuel Like Ronaldo” brings these insights to life, showing how simple, consistent habits can make a meaningful difference.

“Discipline in nutrition has always been a key part of my success, both on and off the pitch,” Ronaldo said. “I’ve worked with Herbalife for many years and believe in the power of consistent, structured fueling. The ‘Fuel Like Ronaldo’ campaign is about sharing those principles so anyone can perform, recover, and feel their best every day.”

“For more than two decades, Herbalife has been helping elite athletes optimize performance through science-backed nutrition programs,” added Herbalife CEO Stephan Gratziani. “The ‘Fuel Like Ronaldo’ campaign makes Herbalife’s nutrition expertise accessible to everyone. We are combining our expertise in performance nutrition with new digital tools to create a simple, effective system that can help anyone live a healthier, more active life.”

For more information, visit www.herbalife.com/fuellikeronaldo.