sports nutrition
Military Energy Gum Becomes First Gum to Earn NSF Certified for Sport
NSF and Ford Gum announced Military Energy Gum (MEG) has become the first-ever gum to earn certification for NSF Certified for Sport, marking a significant milestone in functional gum and sports nutrition. MEG is a caffeinated chewing gum with 100 mg per piece and was developed more than 20 years ago from the Military Fatigue ...
Staying Active
Everyday consumers are turning to sports products for overall health and wellness. Although sports nutrition has largely been geared toward athletes and fitness enthusiasts, in recent years, it has seen a massive shift toward everyday consumers who are prioritizing overall health, fitness and well-being. This shift has driven demand for various products such as protein ...
The Vitamin Shoppe Opens New AI-Powered Innovation Store
On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...
Women Now Outnumber Men Globally in Seeking Higher Protein Intake
According to a new report from Euromonitor International, women now account for 51 percent of global consumers seeking to boost their protein intake. Protein continues to expand beyond traditional sports and fitness nutrition, and experts attribute the shift to “a growing awareness of protein’s role in well-being and immunity.” Women are among several consumer groups ...
FitLife Brands Acquires Irwin Naturals
FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...
PLT Releases Consumer Research on Mood for Sports and Active Nutrition
Ingredient distributor PLT Health Solutions (Morristown, NJ) released new consumer research titled Feeling Active about how cognitive states—or mood—can affect sports and active nutrition. In 2024, PLT engaged with a third-party consumer research firm to conduct a study on consumer attitudes toward mood and active nutrition. The study featured 546 participants from the United States, ...
Vitaquest Releases Top 2026 Dietary Supplement Trends Report
Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...
Getting Active! State of the Sports Nutrition Market in 2025
Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...
Former Boxer Floyd Mayweather Launches Supplement Line
Former professional boxer and entrepreneur Floyd Mayweather Jr. launched his own line of premium supplements called 101 (One of One). The brand recognizes that we are all “one of one” with unique goals for fitness journeys. “For years, I was asked what supplements I take to stay on top of my game. I don’t cut ...
UFC and Thorne Announce Enhanced Global Partnership Renewal
Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership. Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute. “The deployment and distribution of Thorne products touches every ...
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