VRM’s professional and highly-experienced staff is dedicated to serving the needs of the natural products and dietary supplement industry.
Daniel McSweeney
(805) 798-0889
Publisher/Editorial Director
Dan is the founder of VRM Media, and serves as Publisher/Editorial Director of Vitamin Retailer magazine. In addition to Vitamin Retailer, Dan is also the creator of the company’s Nutrition Industry Executive and Natural Practitioner publications. Prior to founding VRM in 1994, Dan was the Editor and Associate Publisher of WholeFoods Magazine. Earlier in his career, Dan held editorial positions at several New York City-based business publishing houses, specializing in the consumer electronics industry. Dan is a 1980 graduate of Rutgers University and holds a B.A. in Journalism and Political Science.
Russ Fields
(732) 432-9600 x102
Associate Publisher
Russ has been with VRM Media since 1998, and oversees the company’s Advertising Sales Department. Prior to joining VRM, Russ was the publisher of Health Products Business Magazine at Cygnus Publishing. He has been in the publishing business since 1988, and holds a B.A. From Brockport State College.
Barry Young
(732) 432-9600 x103
Advertising Sales Manager
Barry has been working in the publishing and business media industry for more than 23 years at newspapers, magazines and digital media. Most recently, he was an advertising account executive for NJBiz magazine and prior to that he was an advertising sales executive at The Princeton Packet Publications, both in New Jersey. He had also been a senior account executive at Source Interlink Media (formerly Primedia) based in California and New York.
Janet Poveromo
(732) 432-9600 x104
Editor-in-Chief
Janet has been covering the natural products industry since 2006 when she joined VRM Media. Prior to that, she worked for The Star-Ledger, New Jersey’s largest newspaper. She is a graduate of Rutgers, The State University of New Jersey.
Shari Barbanel
(732) 432-9600 x108
Managing Editor
Shari has been with VRM Media since 2011. She is a graduate of Indiana University, where she received her degree in journalism and communications and culture. She previously worked as a marketing/editorial coordinator for Danthan Military Distributors and was an editorial/advertising coordinator for Unique Homes magazine, a luxury real estate publication.
Eric Munson
(732) 432-9600 x105
Assistant Editor
Eric is a graduate of the University of Delaware, where he earned a BA in English, and Hofstra University where he earned a MA in journalism. Prior to joining VRM, Eric worked as a freelance writer and editor specializing in culture, technology and environmental science. He worked as an associate news editor for The Review, the University of Delaware’s independent student newspaper, and also did public relations for Healthy Healing, an acupuncturist based in Long Island.
Bryan Zak
(732) 432-9600 x101
Art Director/Production Manager
Bryan has been with VRM Media since 2014. He oversees the design and production of our magazines, maintains the company’s websites and manages our e-marketing. Bryan is a graduate of Fairleigh Dickinson University where he majored in graphic design. Prior to joining VRM, he interned at Forever Collectibles, CoSaMo for packaging design and FDU’s creative writing department for web and print design.
