Features
Delivery System Innovations
Delivery systems are rapidly evolving, giving retailers and consumers more options than ever. VMS delivery systems are undergoing rapid change as consumers seek more convenient ways to get their health fix. Liquids, microlingual tablets, stick packs and nasal inhalers are all gaining popularity as delivery methods as supplement brands and retailers look for more ways ...
Maneuvering Bone & Joint Supplements
Addressing issues and obstacles for the bone and joint health category. While mobility maintenance remains a growing category for consumers’ health and wellness, active lifestyles and sports participation are also popular. According to a 2025 Innova Health & Nutrition survey, there are four consumer trends driving the mobility and fitness supplements category: self-care focus, convenience/at ...
A Lot on Their Plate
Consumers seek natural solutions to handle stress. The stress relief segment for nutraceuticals and dietary supplements is undergoing dynamic evolution as mental health has become a global health priority. Elevated concerns surrounding work-life balance, post-pandemic well-being and rising rates of anxiety have increasingly driven consumers to seek natural, non-pharmaceutical interventions. According to Lorena Carboni, senior ...
That’s So Meta(bolic)
The blood sugar and metabolic health market is on the rise as demand for blood sugar support grows. The blood sugar and metabolic health market is continuing to expand, with supplement brands and retailers taking a more proactive approach to meet consumer demand for preventive care. Emerging research is demonstrating links between blood sugar and ...
Holistic Support for Beauty
The nutricosmetics market is gaining momentum thanks to demand for skin, hair and nail health supplements. The hair, nail and skin health supplements market is growing rapidly as nutricosmetics consumers seek “beauty from within” offerings that can support outer beauty from the inside. Consumers are increasingly looking for holistic self-care options to delay signs of ...
Staying Active
Everyday consumers are turning to sports products for overall health and wellness. Although sports nutrition has largely been geared toward athletes and fitness enthusiasts, in recent years, it has seen a massive shift toward everyday consumers who are prioritizing overall health, fitness and well-being. This shift has driven demand for various products such as protein ...
The New Era of Women’s Health
Natural solutions, star ingredients, and healthy lifestyle changes are shaping this category. Do you know the healthiest state in the U.S. for women? It’s Massachusetts, and the least healthy state for women is Louisiana. These statistics are part of the America’s Health Rankings 2025 Health of Women and Children Report. The report finds that overall, ...
Indigestion & Stomach Upset
Trends, triggers and treatment options: What natural health retailers need to know now. “Oooh, my stomach!” Whether a sudden and unexpected belly ache or an ongoing problem with indigestion, stomach upsets are no laughing matter. There are a host of over-the-counter and prescription medications on the market to address everything from gas to diarrhea, acid ...
Matters of the Heart
The heart health products market is strong and growing, driven by rising demand for cardiovascular support among aging consumers. The heart health products market is growing rapidly as consumers increasingly focus on cardiovascular health. One market report by Grand View Research says that the global heart health supplements market is projected to grow at a ...
The Changing Weight-loss Landscape
The natural products industry responds to the “Age of Ozempic.” The weight-management supplements market is growing faster than Americans’ waistlines, responding to an uptick in demand for weight-loss remedies that was sparked by the rise of GLP-1s. Data from the Centers for Disease Control’s National Center for Health Statistics shows that from Aug. 2021 to ...
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