Consumers
Herbalife and Cristiano Ronaldo Launch Performance Nutrition Campaign
On May 8, California-based Herbalife launched its “Fuel Like Ronaldo” campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers. Backed by more than 20 years of experience working with professional athletes including its long-standing partnership with global sports icon Cristiano Ronaldo, Herbalife is making its ...
![[Extra! Extra!] Consumers Look for a Supplement ‘Experience,’ According to TSI Group](https://vitaminretailer.com/wp-content/uploads/2026/04/Delivery-Systems-300x276-1777405631.jpg)
[Extra! Extra!] Consumers Look for a Supplement ‘Experience,’ According to TSI Group
Supplement format is no longer just a dosage form, said TSI Group in a February 2026 blog post—it’s now a consumer experience. Consumer preference for supplements, while once dominated by pill formats, is now fragmented across oral strips, functional gums, stick packs, shots, chewables, powders, and RTD beverages. Consumers, according to TSI Group, are no ...
Everwell Health Highlights Growing Consumer Demand for Mobility Support
Ingredient supplier Everwell Health (Saddle Brook, NJ) launched a new campaign titled “Don’t Stop Moving” to highlight the key pillars of mobility, emerging consumer trends toward proactive mobility support and how its ingredients can support the foundations of movement to keep them in balance. A new infographic and white paper cover the expanding mobility mindset ...
A Lot on Their Plate
Consumers seek natural solutions to handle stress. The stress relief segment for nutraceuticals and dietary supplements is undergoing dynamic evolution as mental health has become a global health priority. Elevated concerns surrounding work-life balance, post-pandemic well-being and rising rates of anxiety have increasingly driven consumers to seek natural, non-pharmaceutical interventions. According to Lorena Carboni, senior ...
ACI Group Urges Brands to Strengthen Supplier Oversight
Ingredient and raw material distributor ACI Group (United Kingdom) is urging nutrition and functional food brands to take a more proactive approach to supplier engagement and ingredient sourcing as “regulatory scrutiny and sustainability expectations” rise across the sector. Brands are increasingly expected to demonstrate full traceability, ethical sourcing and sustainable practices from raw materials to ...
Fresh Thyme Market Relaunches Own Brand Portfolio
On Feb. 25, Fresh Thyme Market (Downers Grove, IL) announced the relaunch of its Own Brand portfolio. The reignited portfolio will feature expanded trend-forward products, recharged packaging and an evolved strategy to make high-quality, better for you and local choices more accessible to today’s customers. As part of the relaunch, Fresh Thyme is focusing on ...
U.S. Representative Introduces Dietary Supplement Regulatory Uniformity Act
On Feb. 4, U.S. Representative Nick Langworthy (R-NY) introduced the Dietary Supplement Regulatory Uniformity Act, legislation aimed at protecting consumer health while restoring common sense to dietary supplement regulation by reaffirming a single, science-based national standard overseen by the U.S. Food and Drug Administration (FDA). According to Langworthy, dietary supplements including vitamins, protein powders, creatine ...
Rainbow Light and NeoCell Products Now Top Sellers on TikTok
Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok. According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base ...
GLP-1 Users Want Supplement Support to Protect Muscle
As GLP-1 medications such as Ozempic and Wegovy affect the weight management category, a new consumer insight study from raw material supplier Chemi Nutra (Austin, TX) reveals an underreported risk from GLP-1 usage—muscle loss—and a strong demand for supplement solutions. According to the report, GLP-1 users are the most likely group to want muscle-protecting supplements ...
EuroPharma Announces Second Major Expansion
On Oct. 1, EuroPharma (Green Bay, WI), makers of the Terry Naturally supplement brand, announced its second major expansion since its founding in 2003. The growth reflects the company’s commitment to providing safe, effective and science-supported dietary supplements to consumers nationwide. “We continue to grow, and quite honestly, we’ve been bursting at the seams. This ...
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