Performance
![[Extra! Extra!] A Scientifically Backed Pre-Workout](https://vitaminretailer.com/wp-content/uploads/2025/05/EnergizingSupplements-300x290-1748023409.jpg)
[Extra! Extra!] A Scientifically Backed Pre-Workout
NOW Sports (Bloomingdale, IL) often used branded, researched ingredients and posts links to the research on its website. “For example, our Pre-Workout Advanced Energy powder, with betaine, creatine, beta-alanine, carnitine, arginine and caffeine helps you stay focused and energized so you can train harder and longer,*” said Bryan Morin, sports brand manager at NOW. Muscle ...
Hydration: Critical for Optimal Athletic Performance & Overall Health
Your body depends on water to survive. Every cell, tissue, and organ in your body needs water to work properly. The body uses water to maintain its temperature, remove waste, and lubricate the joints. Good hydration is important for optimal health. Because the body cannot store water, we must constantly supply it with water to ...
Getting Active! State of the Sports Nutrition Market in 2025
Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...
Creatine’s Mass Appeal
Most athletes have heard of creatine and its profound health benefits. Creatine has become one of the most popular performance supplements for athletes and avid weightlifters. It helps introduce more creatine to your body—a substance that plays a role in cellular health and aids in muscle growth. Of all creatine supplements, creatine monohydrate is the ...
![[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes](https://vitaminretailer.com/wp-content/uploads/2024/03/EnergyBuilding-300x200.jpg)
[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes
Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural ...
Inositol-enhanced Arginine Silicate for Cognitive Performance and Energy in eSports Athletes
Just in case you’re thinking that supplements for eSports (i.e., electronic sports; aka gamers) is a niche market, consider that approximately 74 percent of households in the U.S. have at least one family member who plays video games and about 3 billion people worldwide are gamers.1 Not only that, but eSports has now developed into ...
Immune Health: An Athlete’s Complex Strategic Fighting System
Athletes are always seeking ways to improve performance. Since the onset of the pandemic, many athletes have begun to reconsider a major contributor to performance that is often overlooked: the immune system. The immune system is the body’s version of the military: it is tasked with defending against all who threaten it. It has some ...
CBD & Sports Nutrition: Partners in Performance and Recovery
According to Grand View Research, the global sports nutrition market is expected to reach $31 billion by 2027. Add to this a global dietary supplement market worth $115 billion, a huge increase in consumer awareness, and ongoing research into the importance of nutrition and its effects on performance, and it’s extremely realistic to see how ...
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