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Herbalife and Cristiano Ronaldo Launch Performance Nutrition Campaign

by Eric Munson | May 11, 2026

On May 8, California-based Herbalife launched its “Fuel Like Ronaldo” campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers. Backed by more than 20 years of experience working with professional athletes including its long-standing partnership with global sports icon Cristiano Ronaldo, Herbalife is making its ...

IM8 Named Exclusive Health Supplements Partner of Inter Miami CF

by Eric Munson | May 11, 2026

On May 7, Prenetics Global Limited, the parent company of IM8, a premium health and longevity brand co-founded by David Beckham, announced a multi-year partnership with Inter Miami CF, the Major League Soccer club owned by Beckham, Jorge Mas and Jose Mas. The alignment is not just commercial—it reflects a shared commitment to elite performance, ...

Jambar Announces Strategic Retail and Distribution Expansion

by Eric Munson | November 3, 2025

California-based organic energy bar manufacturer Jambar announced it is expanding its retail footprint across the United States. The company is celebrating its 5th anniversary, and the bars will be available in more than 200 new store locations. Jambar also announced the growth of its distribution network. According to the company, Jambars will now be available ...

Vitamin Angels and Walgreens Reach Half a Billion Women and Children Globally

by Eric Munson | August 26, 2025

Vitamin Angels and Walgreens announced their 12-year partnership has reached 500 million women, infants and young children both in the United States and in 65 other countries with life-changing vitamins and minerals. By addressing critical gaps in nutrition, Vitamin Angels and Walgreens are advancing global health equity. The two are improving access to essential nutrients ...

WishGarden Herbs Earns B Corp Certification, Brings FairWild to North America

by Eric Munson | August 18, 2025

WishGarden Herbs (Louisville, CO) announced it achieved two major milestones: the company has earned B Corp Certification and is sponsoring and partnering with the first North American FairWild certified collector. According to the company, B Corp Certification isn’t just a badge, but a commitment woven into WishGarden’s entire business. The company is committed to nurturing ...

Fresh Thyme Market Unveils Natural Product Advisor Certification for Employees

by Eric Munson | April 14, 2025

Fresh Thyme Market (Downers Grove, IL) in partnership with Alive Academy launched a custom accredited retailer education program designed exclusively for its employees. This innovative program offers Fresh Thyme’s Vitamin and Body Care Department an immersive course tailored to the brand’s products and consumer needs. The course will provide team members with foundational knowledge and ...

Echo Water and 10X Health System Announce Strategic Partnership

by Eric Munson | March 31, 2025

Echo Water (Salt Lake City, UT), a leader in hydrogen water therapy, announced a new strategic partnership with wellness company 10X Health System (Miami, FL). The collaboration will see the acclaimed Echo Flask white-labeled and sold under 10X’s brand, expanding its reach to more customers. The Echo Flask launched in 2025 and is a smart ...

Positively Natural Independent Expo Offers New Perks for Retailers and Industry Members

by VRM Media | March 17, 2025

As the premier event for West Coast independent natural product retailers and suppliers, the Positively Natural Network (PNN) and the Naturally Independent Expo plans to offer enhanced opportunities for exhibitors, retailers, and industry professionals. In a commitment to supporting independent retailers, the 2025 Naturally Independent Expo, to be held Oct. 17-18 at the Palm Springs ...

Positively Natural Network, VRM Media To Partner On 2025 Naturally Independent Expo!

by VRM Media | March 10, 2025

Anaheim, CA –Positively Natural Network (PNN), the not-for-profit trade organization for independent health and natural products retailers, has announced a new partnership agreement with VRM Media/Vitamin Retailer magazine whereby VRM will serve as the exclusive sales and marketing partner for PNN’s annual Naturally Independent Expo. The Naturally Independent Expo is a trade show, educational and ...

UFC and Thorne Announce Enhanced Global Partnership Renewal

by Eric Munson | February 24, 2025

Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership. Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute. “The deployment and distribution of Thorne products touches every ...

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