Campaign
Everwell Health Highlights Growing Consumer Demand for Mobility Support
Ingredient supplier Everwell Health (Saddle Brook, NJ) launched a new campaign titled “Don’t Stop Moving” to highlight the key pillars of mobility, emerging consumer trends toward proactive mobility support and how its ingredients can support the foundations of movement to keep them in balance. A new infographic and white paper cover the expanding mobility mindset ...
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
NPA Kicks Off 90th Anniversary
The Natural Products Association (NPA) has announced the launch of its 90th anniversary celebration, commemorating nine decades of leadership, advocacy and service to consumers and industry stakeholders. Founded in 1936, NPA has played a defining role in shaping the modern natural products marketplace, championing consumer access and serving as a trusted voice in Washington, D.C., ...
Michael’s Health Launches Naturopathic Wellness Center
Michael Schwartz, founder of Texas-based Michael’s Health, launched a new national initiative to support independent health food stores. Called the “Naturopathic Wellness Center” National Advertising Campaign, this project is designed to celebrate and support independent retailers who keep the spirit of national wellness alive, according to the company. About 100 stores have already joined. “I’ve ...
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
Letter Writing, Jammed Fax Machines, Coffins: SENPA Webinar Recalls the Creation of DSHEA
On Aug. 20, SENPA and Natural Products Marketer hosted a webinar titled “United for Change: The Impact and the Future of the Natural Products Industry.” The webinar, where longtime industry leaders recalled the extreme measures taken for the passage of the Dietary Supplement Health and Education Act (DSHEA), celebrated the 30th anniversary of the bill. ...
Thorne Debuts Find Your Way Campaign With Karlie Kloss
New York-based Thorne announced its Find Your Way campaign featuring entrepreneur, investor, philanthropist and supermodel Karlie Kloss. Find Your Way showcases how Thorne provides personalized solutions to help individuals optimize their health and wellness at every age and stage of life, the company said. Kloss partnered with Thorne to highlight her personal health and wellness ...
Nordic Naturals Joins 40th Annual California Coastal Cleanup
Nordic Naturals (Watsonville, CA) announced it will be participating in the 40th Annual California Coastal Cleanup On Sept. 21. The event is led by the California Coastal Commission (San Francisco, CA). Nordic Naturals is excited to “ride the wave” of this important endeavor by leading a beach cleanup event in Santa Cruz, CA as part ...
Campbell Soup Buys Pacific Foods for $700 Million
According to Bloomberg.com, Campbell Soup Co. (New Jersey) has agreed to buy organic soup and broth maker, Pacific Foods, for $700 million. The deal to acquire Pacific Foods of Oregon will be financed with debt, Campbell said. The Tualatin, Oregon-based maker of organic foods generated revenue of $218 million over the last year. Campbell, the ...
OTA Hosts Organic Myth-Busting Event
OTA (Organic Trade Association) is hosting a 30-day social media #OrganicFestival in September. The aim is to bring the entire organic industry together to correct long-held myths and misconceptions about organic. This will be the second annual social media festival where OTA and members engage one-on-one with consumers, media and influencers over a common theme ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!