Top Headlines
NPA Members Have Their Say on Capitol Hill at Association’s Largest Fly-In-Day
Participants Focus on 4 Industry Priorities Members of the natural products industry gathered in Washington, D.C. on May 12 to join the Natural Products Association’s (NPA) annual Fly-In Day. More than 130 industry stakeholders attended, an increase of 40 participants, according to the association, to meet with members of Congress. The NPA’s Fly-In Day on ...
Vytalogy Wellness Partners With Nonprofit First Descents
Colorado-based Vytalogy Wellness, parent company of Natrol and Jarrow Formulas, announced its partnership with First Descents, a national nonprofit that provides free, life-changing adventures for young adults impacted by cancer, multiple sclerosis and other serious health conditions. As part of the multi-year collaboration, Vytalogy has committed $750,000 to expand access to First Descent’s programs. Vytalogy ...
Olipop Introduces New Creative Platform, “The Feel Good Soda”
Olipop (Oakland, CA) announced the launch of “The Feel Good Soda,” a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. According to the company, the new creative platform captures the layered Olipop experience—a delicious soda that satisfies in the moment, paired with the lasting ...
NOW Tests Lavender Essential Oils Sold on Amazon, Majority Failed
NOW (Bloomingdale, IL) continued its commitment to product quality and transparency in the essential oil industry by evaluating 28 lavender essential oil products purchased from Amazon. According to the company, the goal was to determine whether products marketed as “Lavandula angustifolia” or “pure lavender essential oil” were consistent with the composition expected of authentic lavender ...
Senators Introduce Dietary Supplements Access Act, Industry Responds
On May 20, U.S. Senators Kevin Cramer (R-ND) and John Curtis (R-UT) introduced the Dietary Supplements Access Act, legislation that would allow dietary supplements to be purchased using HSAs (Health Savings Accounts), FSAs (Flexible Spending Accounts), and HRAs (Health Reimbursement Arrangements). The measure is designed to give families more flexibility to invest in preventative health ...
New Pilot Study Shows Krill Oil May Help Reduce Chronic Pain
A new pilot study, conducted by researchers at the University of Florida in collaboration with ingredient supplier Aker BioMarine (Lysaker, Norway), suggests daily krill oil supplementation may help reduce chronic muscle and joint pain in older adults. Participants who took krill oil (Superba, 4 g daily) showed a substantial increase in blood omega-3 levels, rising ...
Bob’s Red Mill Unveils Redesigned Packaging and New Logo
On May 18, Bob’s Red Mill (Milwaukie, OR) unveiled a brand redesign featuring a new logo and a full product packaging refresh. The new packaging draws on the brand’s iconic history with a new look that is “both modern and familiar for longtime fans.” The new design features wrap-around storytelling, with an image of a ...
NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims
In a challenge brought by Pharmavite, BBB National Programs’ National Advertising Division (NAD) recommended that Nature’s Truth modify or discontinue its advertising on certain claims regarding its magnesium products. At issue for NAD were “express and implied claims” that Nature’s Truth Magnesium Glycinate Gummies provide 200 mg of magnesium per serving. Nature’s Truth sells magnesium ...
Garlic-Based Compound Shown to Improve Muscle Health During Aging
Wakunaga of America (Mission Viejo, CA) announced a groundbreaking study published in Cell Metabolism that reveals a specific metabolite found in aged garlic extract (AGE) can significantly counteract skeletal muscle aging and improve age-related health conditions. Researchers discovered that S-1-propenyl-L-cysteine (S1PC) stimulates an inter-organ communication pathway between fat tissue and the brain to enhance muscle ...
Bio-K+ Advances Research on Gut Health and Autism Spectrum Disorder
Bio-K+ (Laval, QC, Canada) announced findings from an ongoing clinical research initiative exploring the role of the gut microbiome in children living with autism spectrum disorder (ASD). Conducted in collaboration with CHU Sainte-Justine Research Centre in Montreal and supported by the Canadian Institutes of Health Research (CIHR), the work contributes to growing research on the ...
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