athletes
![[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes](https://vitaminretailer.com/wp-content/uploads/2024/03/EnergyBuilding-300x200.jpg)
[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes
Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural ...
Postbiotics Market is Projected to Reach $24 Million by 2029
According to a new market research report by Meticulous Research (Redding, CA) titled, ‘Postbiotics Market by Type (Bacteria, Yeast), Form (Liquid, Dry), (Application (Food & Beverages, Nutritional Supplements), Sales Channel (Offline, Online), and Geography – Global Forecast to 2029,’ the postbiotics market is projected to reach $24 million by 2029, at a compound annual growth rate (CAGR) of ...
Athletes and Injectable Vitamins…a Safe or Dangerous Practice?
In sports nutrition particularly at the pro level, the focus is on being stronger, better, and faster. But one popular new trend may not be as effective as it’s purported to be. Researchers have recently noticed an uptick in the number of athletes—and their coaches—who are turning to vitamin cocktails which are administered either via ...
Citrus Bergamot and L-Citrulline for Nitric Oxide Boosting in Athletes
Nitric oxide (NO) is a natural signaling molecule made by the human body. It plays a major signaling role in vascular relaxation, and elevated levels are associated with several physiological functions involving blood pressure regulation, cardiovascular health, mitochondria production, calcium transport, oxidative stress and skeletal muscle repair.1 Specifically, the endothelium (inner lining) of blood vessels ...
Strength for Overall Wellness
Muscle and strength products are not just for bodybuilders and athletes; as consumers become increasingly health conscious, this market continues to grow. As the COVID-19 pandemic increased consumer health consciousness, the muscle and strength category has grown exponentially and will continue to do so. More and more people are turning to physical activity to maintain ...
Diet, Weight and Fitness
Sports nutrition continues to evolve to become ever-more inclusive. Remember Jazzercise? All the rage in the late 70s and 80s, it combines dance, strength and resistance training with music for a full-body workout. And people can still sign up for Jazzercise classes. Every generation has its hot workout that reflects society. Currently, Peloton and similar ...
New Protein Guidelines for Athletes Introduced
A review led by a sports scientist at the University of Stirling has introduced new international guidelines for protein intake in track and field athletes, which will also suit customers who are endurance athletes (runners, bikers, etc.). The findings of the research have informed the development of part of the updated International Association of Athletics ...
Athletes Should Eat More Fat
Athletes, for years, thought carb-rich foods were necessary for high performance activities, but new science shows that consuming starchy foods can lead to weight gain and metabolic issues. As the debate rages on, the Dietary Guidelines Advisory Committee has suggested that athletes lower their carbohydrate intake, and eat more nuts and fatty-rich foods to boost ...
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