athletes
Staying Active
Everyday consumers are turning to sports products for overall health and wellness. Although sports nutrition has largely been geared toward athletes and fitness enthusiasts, in recent years, it has seen a massive shift toward everyday consumers who are prioritizing overall health, fitness and well-being. This shift has driven demand for various products such as protein ...
Jambar Embraces Sports Heritage With New Packaging
On Aug. 20, California-based Jambar, a maker of organic energy bars, unveiled new packaging that celebrates the brand’s roots in performance nutrition and its growing community of sports partners. The wrappers and boxes for each of the five flavors now feature images of athletes. Chocolate Cha Cha has runners, Peanut Butter Malt Medley has cyclists, ...
Peer-Reviewed Studies Highlight Unique Health Benefits of Almased
Two recent, peer-reviewed clinical studies have found Florida-based Almased, a high-protein, low-glycemic meal replacement, delivers significant, unique health benefits, such as weight loss, improved metabolic health, anti-aging effects and enhanced quality of life. The reviews synthesize 30 peer-reviewed clinical studies across three decades of scientific research. The 2025 review, published in the American Journal of ...
A Bone to Pick
The bone & joint health market is looking younger as it expands beyond older consumers. Bone and joint health finished products are seeing an uptick in demand among older and younger consumers alike. Consumers are increasingly aware of bone and joint health, and are interested in nature-derived supplements that can preserve bone density and joint ...
UFC and Thorne Announce Enhanced Global Partnership Renewal
Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership. Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute. “The deployment and distribution of Thorne products touches every ...
Jambar Partners With Aspen Snowmass Resort Complex
Jambar (San Rafael, CA), the whole food organic energy bar, announced it has entered a three-year agreement as the official Energy Bar Affiliate Partner of the Aspen Snowmass Resort Complex in Colorado. Aspen Snowmass comprises four internationally renowned mountain resorts that have hosted numerous international skiing and snowboarding events. As part of the partnership, Jambar ...
Creatine’s Mass Appeal
Most athletes have heard of creatine and its profound health benefits. Creatine has become one of the most popular performance supplements for athletes and avid weightlifters. It helps introduce more creatine to your body—a substance that plays a role in cellular health and aids in muscle growth. Of all creatine supplements, creatine monohydrate is the ...
Life Extension Partners With Weston FC Soccer Club
Life Extension (Fort Lauderdale, FL) announced a two-year partnership with Weston FC Soccer Club in Weston, FL to support young athletes in their pursuit of excellence on and off the field. As part of the agreement, Life Extension will offer Weston FC parents free access to its Premier Rewards program, which includes exclusive sales on ...
A Growing Pillar of Strength
Many more consumers are becoming interested in safe and effective muscle-building products. Originally focused on athletes and bodybuilders, the muscle and strength category has expanded to include everyday consumers. Over the past few years, it has expanded to include more women, everyday consumers and older individuals suffering from sarcopenia. Sarcopenia is a condition associated with ...
Thorne Debuts Find Your Way Campaign With Karlie Kloss
New York-based Thorne announced its Find Your Way campaign featuring entrepreneur, investor, philanthropist and supermodel Karlie Kloss. Find Your Way showcases how Thorne provides personalized solutions to help individuals optimize their health and wellness at every age and stage of life, the company said. Kloss partnered with Thorne to highlight her personal health and wellness ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!