According to a new market research report by Meticulous Research (Redding, CA) titled, 'Postbiotics Market by Type (Bacteria, Yeast), Form (Liquid, Dry), (Application (Food & Beverages, Nutritional Supplements), Sales Channel (Offline, Online), and Geography - Global Forecast to 2029,' the postbiotics market is projected to reach $24 million by 2029, at a compound annual growth rate (CAGR) of 10.1 percent during the forecast period 2022 -2029.
As emerging technologies enable better human microbiome analysis, research into gut flora and postbiotics is rising significantly. These research findings show the potential health benefits of postbiotics to enhance the immune system and have led to an increase in the development of postbiotics for new indications.
The growth of the market is driven by the growing consumer awareness regarding the health benefits of postbiotic supplements, the increasing prevalence of various digestive diseases, and rising demand from the sports nutrition industry. Moreover, the growing use of postbiotics in pet food and e-commerce growth is expected to create lucrative opportunities for players operating in this market. However, stringent regulations related to postbiotics are expected to hinder the growth of this market to some extent.
According to the National Collegiate Athletic Association (NCAA), more than 500,000 NCAA student-athletes compete in 24 sports each year in the U.S. Moreover, the number of sports professionals, athletic trainers, fitness enthusiasts, such as marathoners and cyclists, and individuals who could benefit from postbiotic supplementation around the globe is significantly high.
As the number of athletic events worldwide is on the rise, athletes are encouraged to build physical strength by increasing their immunity. Postbiotic supplements provide essential nutrients required for a healthy lifestyle and body. The demand for postbiotics is expected to increase over the forecast period due to consumers' increasing awareness of the importance of maintaining excellent digestive health. Thus, the rising demand for postbiotics in the sports nutrition industry is expected to drive the growth of this market, the report stated.
The global postbiotics market is segmented by type (bacteria and yeast), form (liquid postbiotics and dry postbiotics), application (food & beverages, nutritional supplements, and other applications), and sales channel (offline sales and online sales). The study also evaluates industry competitors and analyzes the regional and country-level markets.
Based on type, the postbiotics market is segmented into bacteria and yeast. In 2022, the bacteria segment is accounted for the largest share of the global postbiotics market. The large market share of this segment is attributed to the use of bacteria-based postbiotic in a wide variety of commercial dairy products, including sour and fresh milk, yogurt and cheese, among others.
Based on the form, the postbiotics market is primarily segmented into liquid and dry. In 2022, the dry postbiotic segment accounted for the largest share of the global postbiotics market. This segment's large share is attributed to the growing use of postbiotic ingredients in postbiotic supplements, which are majorly available in tablet, capsule and powder form.
Based on application, the postbiotics market is primarily segmented into food & beverages, nutritional supplements and others. In 2022, the nutritional supplements segment accounted for the largest share of the global postbiotics market. The large market share of this segment is attributed to the high prevalence of digestive health issues and increased customer understanding of maintaining good gut health.
For more information, visit https://www.meticulousresearch.com/product/postbiotics-market-5380.