immunity
Convenient and Functional With a Purpose
Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...
Women Now Outnumber Men Globally in Seeking Higher Protein Intake
According to a new report from Euromonitor International, women now account for 51 percent of global consumers seeking to boost their protein intake. Protein continues to expand beyond traditional sports and fitness nutrition, and experts attribute the shift to “a growing awareness of protein’s role in well-being and immunity.” Women are among several consumer groups ...
The Vitamin Shoppe Unveils 2025 Health & Wellness Trend Report
On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Health & Wellness Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. Now in its fourth year, the report combines proprietary sales and search insights from more than 600 retail locations, The Vitamin Shoppe website, industry-wide data ...
Engaging the Prevent Defense
Much like in football (the NFL season kicks off this month), humans should look at their immunity as a prevent defense. In the game, this alignment is used to prevent the offense from long gains and imminent score. With the immune system, supplements aim to ensure an offensive microscopic bug doesn’t score a figurative touchdown, ...
Nutrition for Children: Definitely Not “Kids’ Stuff”
Parents today are very sophisticated with regard to quality, taste and efficacy for dietary supplements geared to children. The market for children’s health has been faring much better than the adult market if we are to compare a 20 percent boost in kids’ health vs. growth of only about 8 percent for adult health, according ...
AHCC for Immunity, HPV, COVID-19 and Lyme Disease
In October of 2022, Vitamin Retailer’s sister publication—Natural Practitioner—published my article, “The Use of AHCC in the Treatment of Human Papillomavirus (HPV).” In the current article, I’m also going to review the value of this nutraceutical for HPV, but in addition I’ll be discussing AHCC’s value for immune function, COVID-19 and Lyme disease as well. ...
Achieving Health Goals With Sparkling Functional Beverages
Consumers love to try different products, especially within the food and beverage category. It’s even better if those products can help them to improve their health and achieve their wellness goals. Savvy consumers realize that drinking high calorie beverages such as soda, alcohol and sugary juices is not in their best interest. As a result, ...
Go Pro!
Prebiotics, probiotics and postbiotics dominate the digestive health market—here’s how to keep up. You may be hard-pressed to find a customer in your store who has not heard about probiotics. What an auspicious opportunity to expand their knowledge about the beneficial bacteria! The gut microbiome and its relationship to health, as well as prebiotics that ...
Digestive Health Dramatically Impacts Athletic Performance
When it comes to health and wellness, digestive health is vitally important. Those who are proactive and take control of their digestive health will realize significant improvement in overall health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, but also ...
Nordic Naturals Works with Walmart to Expand Availability of Omega-3 Supplements
Nordic Naturals has made its award-winning omega supplements available in thousands Walmart locations, including: Omega-3, a Vitamin Retailer magazine Vity Award recipient with a non-concentrated, but plentiful, serving of omega-3s for everyday support of the heart and brain. The soft gels contain 690 mg of total omega-3s and is an ideal supplement for those who ...
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