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Jambar Embraces Sports Heritage With New Packaging

by Eric Munson | September 2, 2025

On Aug. 20, California-based Jambar, a maker of organic energy bars, unveiled new packaging that celebrates the brand’s roots in performance nutrition and its growing community of sports partners. The wrappers and boxes for each of the five flavors now feature images of athletes. Chocolate Cha Cha has runners, Peanut Butter Malt Medley has cyclists, ...

UFC and Thorne Announce Enhanced Global Partnership Renewal

by Eric Munson | February 24, 2025

Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership. Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute. “The deployment and distribution of Thorne products touches every ...

Poppi Becomes Official Soda of Los Angeles Lakers

by Eric Munson | November 5, 2024

Poppi (Austin, TX), manufacturer of the popular eponymous prebiotic soda, announced its sponsorship with the Los Angeles Lakers. This marks the first professional sports collaboration for Poppi. As the official soda of the Lakers, Poppi aims to introduce a new type of soda to the next generation and re-enhance the sports experience with a better-for-you ...

Postbiotics Market is Projected to Reach $24 Million by 2029

by Angela Sabarese | March 6, 2023

According to a new market research report by Meticulous Research (Redding, CA) titled, ‘Postbiotics Market by Type (Bacteria, Yeast), Form (Liquid, Dry), (Application (Food & Beverages, Nutritional Supplements), Sales Channel (Offline, Online), and Geography – Global Forecast to 2029,’ the postbiotics market is projected to reach $24 million by 2029, at a compound annual growth rate (CAGR) of ...

NPA Applauds New Jersey Proposal to Recognize July 9 as Creatine Day

by Angela Sabarese | July 22, 2022

The Natural Products Association (NPA) has applauded New Jersey State Senator Bob Singer (30-Lakewood) for introducing a Senate Joint Resolution recognizing July 9 as Creatine Day in New Jersey. “Creatine is one of the most popular nutritional supplements because of its long history of strength and muscle health,” said Daniel Fabricant, Ph.D., president and CEO ...

UK’s MHRA Review Shows Sports Supplement Industry Improvement

by Nicholas Saraceno | August 4, 2016

As the 2016 Summer Olympics begins, the Medicines and Healthcare products Regulatory Agency (MHRA) has carried out a new review of unauthorized medicines being marketed as sports supplements, which shows a reduction of almost 50 percent, compared to a similar study carried out in 2012. The review, launched in the run up to the Rio Olympics, is ...

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