health
Fiber & Prebiotics Dramatically Impact Athletic Performance
When it comes to health and wellness, digestive health is central to overall health. Those that are proactive and take control of their digestive health will realize significant improvement in their health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, ...
It’s Raining Men’s Health Supplements
Beyond simple wellness, men’s health supplements are targeting optimal health and performance. The men’s health supplements market is diversifying beyond simple wellness and sexual health, with categories like probiotics for men on the rise. Emerging ingredients are coming to market that are redefining the category, while established ingredients are being repositioned in unique ways. Comprehensive ...
IM8 Named Exclusive Health Supplements Partner of Inter Miami CF
On May 7, Prenetics Global Limited, the parent company of IM8, a premium health and longevity brand co-founded by David Beckham, announced a multi-year partnership with Inter Miami CF, the Major League Soccer club owned by Beckham, Jorge Mas and Jose Mas. The alignment is not just commercial—it reflects a shared commitment to elite performance, ...
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
CRN Analysis Shows HSA/FSA Access to Supplements Will Benefit Consumers
The Council for Responsible Nutrition (CRN) released new data confirming that expanding Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs) and other similar accounts, would have a “modest” budget impact while delivering “enormous” health benefits for consumers. Conducted in partnership with John Dunham & Associates, the analysis shows Americans could gain broad access to supplements ...
NPA Urges IRS to Include Supplements as Qualified Medical Expenses
The Natural Products Association (NPA) urged the Internal Revenue Service (IRS) to modernize IRS Publication 502 to expand “qualified medical expenses” to include nutritional and dietary supplements that carry U.S. Food and Drug Administration (FDA)-authorized health claims or structure-function claims. This update would allow consumers to use their Health Savings Accounts (HSAs), Flexible Spending Accounts ...
Vitaquest Releases Top 2026 Dietary Supplement Trends Report
Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...
NPA Analysis Shows Cost Savings From Annex II Tariff Exemptions
On July 2, the Natural Products Association (NPA) released a comprehensive economic analysis demonstrating that the Annex II tariff exemptions granted under the 2025 reciprocal tariff system generate between $218-$247 million in direct cost savings for the dietary supplement industry over a span of 69 days. The study highlights the critical role these exemptions play ...
CHPA Survey Shows Strong Support for Dietary Supplement Reform
On June 3, the Consumer Healthcare Products Association (CHPA) released the results of a new survey* which shows widespread consumer use and value in dietary supplements, and strong support for modernizing federal regulations. According to the survey, 92 percent of consumers agree supplements had a positive impact on their overall health, wellness and quality of ...
CRN Encourages Greater Inclusion of Dietary Supplements in Dietary Guidelines
The Council for Responsible Nutrition (CRN) acknowledged efforts of the 2025 Dietary Guidelines Advisory Committee in reviewing extensive data on nutrient intake in the United States, but expressed “disappointment” that the guidelines do not consider scientific evidence pertaining to dietary supplements. According to CRN, the report revealed troubling trends, particularly how Americans’ diets consistently fall short of aligning with Dietary Guidelines recommendations, leading ...
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