Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership.
Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute.
“The deployment and distribution of Thorne products touches every part of our global operation—from supporting athletes at UFC events and promoting better health and well-being after competition, to providing critical supplements, vitamins and nutrients that optimize training responses,” said Dr. Duncan French, senior vice president at the UFC Performance Institute. “Thorne is perfectly aligned with our philosophies and represents ‘best in class’ when it comes to offering performance solutions that impact athlete success.”
UFC will continue to integrate Thorne’s NSF Certified for Sport products into supplement plans created by its team of registered dietitians and coaches for the many world-class athletes at the UFC Performance Institute, the company said.
Under the renewal, Thorne will also become a Premier Partner of UFC’s Anti-Doping Program—widely recognized as the gold-standard anti-doping program in professional sports. Thorne has played a pivotal role in the program by providing athletes with high-quality, contaminant-free supplements. There have been no incidents of failed drug tests from athletes using Thorne’s sports line, the company said.
Thorne is also an official marketing partner, and its branding will be incorporated into various UFC assets. UFC and Thorne will also collaborate on original content to be distributed through UFC’s digital and social media channels, the company said.
“As Thorne continues to scale, the opportunity we have to help shape not just UFC athlete performance nutrition protocols but also provide the best sports performance supplements and resources to UFC fans is a really important part of why we partner with UFC,” said Thorne CEO Colin Watts.
For more information, visit www.thorne.com/partners/ufc.
