Social Media
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
2025 Retailer of the Year: Sunrise Health Foods
For more than 60 years, this family-owned Midwest retailer has been providing high-quality supplements and food to its communities. Lill Chapman was sick and tired most of the time, experiencing severe anxiety and depression. Doctors couldn’t tell her the reason for her sickness and didn’t offer any solutions. In the late 1950s, a dentist suggested ...
UFC and Thorne Announce Enhanced Global Partnership Renewal
Ultimate Fighting Championship (UFC) and supplement maker Thorne (New York, NY) announced an enhanced renewal of their global partnership. Thorne has been a UFC partner since 2019 and remains the Official Sports Performance Nutrition Partner of UFC and an Official Partner of the UFC Performance Institute. “The deployment and distribution of Thorne products touches every ...
Garden of Life Named Official Certified Cleanup Partner for 4ocean
On Jan. 14, 4ocean (Boca Raton, FL), an ocean cleanup company that sells products made from recycled materials, announced supplement manufacturer Garden of Life (Palm Beach Gardens, FL) will join the clean ocean movement as a Certified Cleanup Partner. This partnership will help clean more than 500,000 pounds of plastic and trash from oceans, rivers ...
Natural Products Industry Stays Resilient During California Wildfires
The wildfires burning in the Greater Los Angeles area in California have killed at least 27 people with more than 12,000 structures damaged or destroyed, and more than 60 square miles burned, according to CBS News. Much of the destruction was caused by the Palisades fire in Pacific Palisades and the Eaton fire in Altadena. ...
Let’s Get Social: Crafting Your Social Media Strategy
Social media isn’t “new” anymore, but how to leverage this medium for your small business can often be a bit of a mystery. How do you know what to post? Is there a magical time for a post to go live? How do you know if social media is working? Let’s dive in! Where Did ...
MegaFood Unveils New Brand Look After More Than 50 Years
Since 1973, MegaFood (Manchester, NH) has been using science to harness the power of planets to create efficacious vitamins and supplements including the brand’s Blood Builder iron supplements, its Men’s and Women’s One Daily multivitamins and its Baby & Me 2 line, the company stated. In July 2024, MegaFood announced a new brand identity, unveiling ...
Natural Products Industry Mourns Loss of Sally J. Byrd, ND
On July 18, 2024, Sally J. Byrd, ND, ACC, MCC died at age 66 in Flagler Beach, FL. In addition to her work as a naturopathic doctor, Byrd was the owner of Earthwave Travel in Flagler Beach. She spent many years traveling domestically and internationally throughout her career. On her website, she described her focus ...
Thorne Debuts Find Your Way Campaign With Karlie Kloss
New York-based Thorne announced its Find Your Way campaign featuring entrepreneur, investor, philanthropist and supermodel Karlie Kloss. Find Your Way showcases how Thorne provides personalized solutions to help individuals optimize their health and wellness at every age and stage of life, the company said. Kloss partnered with Thorne to highlight her personal health and wellness ...
Retailer Roundtable: Independent Store Owners Speak Out
The panel: Bill Ayzin, Owner, Wealth of Health Natural Market, Idaho Falls, ID, https://wealthofhealthnutrition.com Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Susanne Engelbert, Owner, Eterna Health Food Store, Mansfield, TX, https://eternahealthfood.com Alina Hornfeldt, Co-owner, Mastel’s Health Foods, St. Paul, MN, www.mastels.com Brian Mosser, Business Development Director, Get Healthy Vitamins & Natural Foods, ...
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