supplements
Delivery System Innovations
Delivery systems are rapidly evolving, giving retailers and consumers more options than ever. VMS delivery systems are undergoing rapid change as consumers seek more convenient ways to get their health fix. Liquids, microlingual tablets, stick packs and nasal inhalers are all gaining popularity as delivery methods as supplement brands and retailers look for more ways ...
Maneuvering Bone & Joint Supplements
Addressing issues and obstacles for the bone and joint health category. While mobility maintenance remains a growing category for consumers’ health and wellness, active lifestyles and sports participation are also popular. According to a 2025 Innova Health & Nutrition survey, there are four consumer trends driving the mobility and fitness supplements category: self-care focus, convenience/at ...
Higher Omega-3 Levels Linked to Lower Risk of Depression and Anxiety
A new cross-sectional analysis published in The Journal of Nutrition provides compelling evidence that higher plasma levels of omega-3 fatty acids—particularly EPA-rich, non-DHA omega-3s—are associated with lower rates of depression and anxiety. The study was led by researchers at the Fatty Acid Research Institute (FARI) and evaluated more than 250,000 adults with plasma fatty acid ...
Everwell Health Highlights Growing Consumer Demand for Mobility Support
Ingredient supplier Everwell Health (Saddle Brook, NJ) launched a new campaign titled “Don’t Stop Moving” to highlight the key pillars of mobility, emerging consumer trends toward proactive mobility support and how its ingredients can support the foundations of movement to keep them in balance. A new infographic and white paper cover the expanding mobility mindset ...
Vitaquest Recalls More Than 350,000 Iron Supplements Over Faulty Packaging
On April 9, dietary supplement contract manufacturer Vitaquest International (West Caldwell, NJ) voluntarily recalled 356,140 iron supplements from various brands (Recall No. 26-386). According to the U.S. Consumer Product Safety Commission (CPSC), iron supplements are required to be in child-resistant packaging as per the Poison Prevention Packaging Act. However, the packaging of the affected supplements ...
NOW Testing of Oregano Oil Supplements Finds Two-Thirds Failed Potency
NOW (Bloomingdale, IL) recently tested 35 oregano oil supplements purchased from Amazon. Results showed that nearly two-thirds of the products failed potency testing and six had no detectable carvacrol, the active measurable component in oregano oil. In fact, many of the soft gel samples contained virtually no oregano smell or taste, according to NOW. NOW ...
The New You Miracle Band Launches Initiative to Support Independent Retailers
Florida-based The New You Miracle Band (TNYMB), a brand of New You Naturals LLC, announced a new initiative to recognize and support independent natural retailers. In what is believed to be a first-of-its-kind initiative, TNYMB launched a Retailer Appreciation Giveaway across three major industry events—the 2026 MAHO Expo, the 2026 SOHO Expo and the 2027 ...
CRN Review Finds Calcium Supplements Not Linked to Heart Risk
The Council for Responsible Nutrition (CRN) Foundation, the educational, research and philanthropic arm of CRN, released a review reaffirming that supplemental calcium is not associated with an increased risk of cardiovascular disease—countering years of confusion fueled by flawed and misinterpreted studies. Calcium supplementation has previously been criticized as a potential link to heart attacks and ...
New Clinical Study Highlights Immune Response of Mushroom Mycelium Blend
A new clinical trial published in BMC Immunology by the University of California San Diego (UCSD) evaluated a combination of Fomitopsis officinalis (agarikon) and Trametes versicolor (turkey tail) mushroom mycelium (FoTv). The study reported that FoTv was well-tolerated and associated with measured immune-related biomarkers in the study population, suggesting the blend supports key select immune ...
CRN Criticizes New York Times Article on Dietary Supplements
The Council for Responsible Nutrition (CRN) issued a statement in response to an article published on Feb. 9 in The New York Times titled “Do You Need These Popular Supplements?” The association said the article presents a “grossly inaccurate narrative” that most dietary supplements are unnecessary for the general population and that consumers would be ...
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