New York-based Thorne announced its Find Your Way campaign featuring entrepreneur, investor, philanthropist and supermodel Karlie Kloss.
Find Your Way showcases how Thorne provides personalized solutions to help individuals optimize their health and wellness at every age and stage of life, the company said. Kloss partnered with Thorne to highlight her personal health and wellness journey supported by Thorne’s high-quality, premium supplements.
“As a busy mom and entrepreneur, I’m always striving to stay healthy and be the best version of myself,” Kloss said. “I’m a long-time fan of Thorne and have always optimized my wellness routine as my needs have evolved. I know that no matter what phase of life I’m in, I can trust Thorne to be there for me every step of the way. That’s what the Find Your Way campaign is all about.”
Find Your Way will launch with a comprehensive set of video and still assets across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media and influencer marketing, the company said.
“There are many ways to optimize wellness and it’s crucial that consumers, health care practitioners, and athletes alike are empowered with the tools that match their individual situations and goals,” said Thorne CEO Colin Watts. “We’ve built an extraordinary portfolio of the highest quality solutions, and this campaign and partnership with Karlie demonstrates our commitment to ensuring individuals can find success through wellness and performance solutions as unique as they are.”
The campaign is scheduled to run July 22 to October 27. For more information, visit www.thorne.com.
