Jambar (San Rafael, CA), the whole food organic energy bar, announced it has entered a three-year agreement as the official Energy Bar Affiliate Partner of the Aspen Snowmass Resort Complex in Colorado.

Aspen Snowmass comprises four internationally renowned mountain resorts that have hosted numerous international skiing and snowboarding events. As part of the partnership, Jambar will be sold at more than 18 points of sale across the resorts, the company said.

Popular with skiers, snowboarders and outdoor enthusiasts, Jambar will be strategically placed at all mountain dining areas and the highly trafficked Four Mountain Sports rental locations at the base of the mountains, the company said.

According to the company, Jambar will support the partnership by hosting more than 16 sampling days each season at the base of Aspen Snowmass’ resorts, working with celebrity athletes and others to generate excitement and brand awareness. Jambar is excited to interact with skiers and snowboarders about the value of balanced nutrition and organic, real food options.

Jambar will also be featured as the official partner of four events hosted at Aspen Snowmass comprising Summit for Life, Highlands Inferno, Battle in the Bowl and Audi Power of 4 Race Series, the company said.

“Jambar was made for everyone, including kids and adults. Using organic whole food ingredients, produced without the use of toxic synthetic pesticides, I formulated Jambars to provide complete protein and optimal nutrition for weekend warriors and elite athletes, alike. The brand partnership with Aspen Snowmass is certainly a summit in our company’s growth,” said Jennifer Maxwell, food scientist, long-distance runner, and founder and CEO of Jambar.

For more information, visit www.jambar.com or www.aspensnowmass.com.