On Aug. 20, California-based Jambar, a maker of organic energy bars, unveiled new packaging that celebrates the brand’s roots in performance nutrition and its growing community of sports partners.

The wrappers and boxes for each of the five flavors now feature images of athletes. Chocolate Cha Cha has runners, Peanut Butter Malt Medley has cyclists, Jammin’ Jazzleberry has skiers and snowboarders, Musical Mango has soccer players and Tropical Trio has surfers.

The brand was founded in 2021 by nutritionist and food scientist Jennifer Maxwell, who crafted Jambar with a nutritional profile and commitment to real food that appeals to athletes and those who appreciate bars that don’t melt, crumble or freeze, the company said. Jambars contain ancient gluten-free grains, authentic natural sweeteners, dried fruit or premium chocolate, and high-quality protein.

“So many active people—ranging from weekend warriors to professional athletes—have told us that Jambar is their go-to energy bar to fuel their performances and daily adventures. The new Jambar packaging leans into our love of sports and our commitment to providing clean ingredients for athletes and active people,” Maxwell said.

For more information, visit www.jambar.com.