natural sweeteners
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Jambar Embraces Sports Heritage With New Packaging
On Aug. 20, California-based Jambar, a maker of organic energy bars, unveiled new packaging that celebrates the brand’s roots in performance nutrition and its growing community of sports partners. The wrappers and boxes for each of the five flavors now feature images of athletes. Chocolate Cha Cha has runners, Peanut Butter Malt Medley has cyclists, ...
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