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![[Extra! Extra!] Innovations for Active Nutrition Supplements](https://vitaminretailer.com/wp-content/uploads/2026/02/ActiveNutrition-295x300-1771620897.jpg)
[Extra! Extra!] Innovations for Active Nutrition Supplements
Carl Germano, CNS, CDN, vice president of Verdant Nature and consultant for Bluebonnet Nutrition (Sugar Land, TX) said recent ingredient innovation in sports and active nutrition supplements is based around more efficient delivery of familiar actives, multi-benefit blends and new bioactives targeting cognition, recovery and metabolic health. These innovations include: Novel Protein Systems Whey–plant hybrids, ...
CRN Opposes New California Protein Powder Bill
The Council for Responsible Nutrition (CRN) expressed strong opposition to California Senate Bill 1033, which would impose new state-specific testing, disclosure and labeling mandates on protein powder and other concentrated protein products sold in the state. CRN supports science-based safety and transparency standards for dietary supplements, but said SB 1033 represents a “misplaced policy approach” ...
Vitamin Retailer’s 2025 Best New Products
For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...
Bluebonnet Nutrition Responds to Protein Powder Report
Nutritional supplement brand Bluebonnet Nutrition (Sugar Land, TX) responded to the recent Consumer Reports article regarding heavy metal contamination in protein powders. “Protecting consumer health is a shared priority, and we recognize the importance of continued vigilance when it comes to product safety and quality,” said Bluebonnet President Gary Barrows. “While the findings raise concerns ...
Industry Responds to Consumer Reports’ Protein Powder Testing Article
On Oct. 14, Consumer Reports (CR) published an article stating that testing of 23 protein powders and ready-to-drink shakes revealed high levels of toxic heavy metals and that two-thirds of the products contained more lead in a single serving than what its experts say is safe to consume in a day—some by more than 10 ...
Women Now Outnumber Men Globally in Seeking Higher Protein Intake
According to a new report from Euromonitor International, women now account for 51 percent of global consumers seeking to boost their protein intake. Protein continues to expand beyond traditional sports and fitness nutrition, and experts attribute the shift to “a growing awareness of protein’s role in well-being and immunity.” Women are among several consumer groups ...
Jambar Embraces Sports Heritage With New Packaging
On Aug. 20, California-based Jambar, a maker of organic energy bars, unveiled new packaging that celebrates the brand’s roots in performance nutrition and its growing community of sports partners. The wrappers and boxes for each of the five flavors now feature images of athletes. Chocolate Cha Cha has runners, Peanut Butter Malt Medley has cyclists, ...
Peer-Reviewed Studies Highlight Unique Health Benefits of Almased
Two recent, peer-reviewed clinical studies have found Florida-based Almased, a high-protein, low-glycemic meal replacement, delivers significant, unique health benefits, such as weight loss, improved metabolic health, anti-aging effects and enhanced quality of life. The reviews synthesize 30 peer-reviewed clinical studies across three decades of scientific research. The 2025 review, published in the American Journal of ...
GNC Leads Study on Diet Trends Among GLP-1 Users
GNC (Pittsburgh, PA) revealed new research on the first real-world nutritional analysis of GLP-1 users. The study highlights critical evidence of everyday eating habits among GLP-1 users and the unintended nutritional deficiencies from decreasing food intake and changing dietary habits. “We set out last year to develop a product tailored to the unique needs of GLP-1 users. ...
The Vitamin Shoppe Unveils 2025 Health & Wellness Trend Report
On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Health & Wellness Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. Now in its fourth year, the report combines proprietary sales and search insights from more than 600 retail locations, The Vitamin Shoppe website, industry-wide data ...
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