Packaging
MegaFood Unveils New Updated Packaging
On May 27, MegaFood (Manchester, NH) announced it has given its product labels a fresh new look. The updated labels help tell the story that has always been at the heart of the company—real food, trusted science and nutrients designed to work with the body. For more than 50 years, MegaFood has been guided by ...
Olipop Introduces New Creative Platform, “The Feel Good Soda”
Olipop (Oakland, CA) announced the launch of “The Feel Good Soda,” a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. According to the company, the new creative platform captures the layered Olipop experience—a delicious soda that satisfies in the moment, paired with the lasting ...
Bob’s Red Mill Unveils Redesigned Packaging and New Logo
On May 18, Bob’s Red Mill (Milwaukie, OR) unveiled a brand redesign featuring a new logo and a full product packaging refresh. The new packaging draws on the brand’s iconic history with a new look that is “both modern and familiar for longtime fans.” The new design features wrap-around storytelling, with an image of a ...
Vitaquest Recalls More Than 350,000 Iron Supplements Over Faulty Packaging
On April 9, dietary supplement contract manufacturer Vitaquest International (West Caldwell, NJ) voluntarily recalled 356,140 iron supplements from various brands (Recall No. 26-386). According to the U.S. Consumer Product Safety Commission (CPSC), iron supplements are required to be in child-resistant packaging as per the Poison Prevention Packaging Act. However, the packaging of the affected supplements ...
Nude Foods Market Scales Zero-Waste Grocery Model
Nude Foods Market is a Colorado-based grocery company co-founded by Verity Noble and Rachel Irons that is dedicated to eliminating single-use plastic from everyday shopping. Founded in 2020 in Boulder, CO, Nude Foods has expanded to a second brick-and-mortar location in Denver alongside a growing e-commerce and delivery operation serving the Boulder-Denver metropolitan area. Select ...
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Fresh Thyme Market Relaunches Own Brand Portfolio
On Feb. 25, Fresh Thyme Market (Downers Grove, IL) announced the relaunch of its Own Brand portfolio. The reignited portfolio will feature expanded trend-forward products, recharged packaging and an evolved strategy to make high-quality, better for you and local choices more accessible to today’s customers. As part of the relaunch, Fresh Thyme is focusing on ...
Venable LLP Issues Client Alert on EPR Laws
As of October 2025, seven states (California, Colorado, Maine, Maryland, Minnesota, Oregon and Washington) have passed Extended Producer Responsibility (EPR) laws. These laws are intended to reduce packaging waste and improve recycling by holding producers financially and operationally responsible for the end-of-life management of their products, according to a client alert issued by Venable LLP. ...
Mama Bird Completes Rebrand From Best Nest Wellness
Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...
Dr. Bronner’s Releases 2025 All One! Report
Dr. Bronner’s (Vista, CA) published its annual All One! Report for 2025. The brand’s social responsibility and environmental impact report summarizes the company’s philanthropic giving, activism, operations data and other important developments in 2024. The report contains various essays by Dr. Bronner’s employees that explore the purpose-driven efforts undertaken in 2024 including: Creation of a ...
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