Features
Stress & Anxiety on the Rise
Nutritional supplements have a role in helping the nation relax. Stress and anxiety are at an all-time high. Some experts even say it’s a national epidemic. Factors including work, money, social life, appearance and other responsibilities are all culprits of the rapid rise—and that’s where supplements to help reduce stress and anxiety come in. Among ...
Botanical Boom
Herb and botanical supplement brands are anticipating exciting times ahead. It’s no surprise, but as more people are turning to preventative and more natural measures when it comes to their health, the reliance on herbal and botanical supplements continues to soar. In fact, the global herbal and botanical supplements market is expected to reach $8.5 ...
In Support of Natural Heart Health
Despite a major negative study publicized last summer, the heart health category is teeming with effective, science-backed supplements. Here’s how to win over skittish customers. “Most dietary supplements are useless for preventing heart attacks!” This statement or a facsimile thereof caused the dietary supplement industry and natural health practitioners to have tachycardia (rapid heartbeat often ...
Weaving Supplements Into Women’s Lives
Nutritional supplement brands aim to provide greener, simpler and a little more luxe products that fit into the wants and needs of women. When it comes to selling nutritional supplements, it pays to focus on the main consumers: women. “Women are the primary consumers of health and health care products globally,” explained Tieraona Low Dog, ...
2020 Industry Forecast
Experts discuss a range of issues affecting the natural products industry. Panelists: Jim Emme, CEO, NOW Foods, Bloomingdale, IL, www.nowfoods.com Jonathan Emord, President, Emord & Associates, Clifton, Virginia, www.emord.com Daniel Fabricant, PhD, President and CEO, Natural Products Association (NPA), Washington, D.C., www.npanational.org Karen Howard, CEO and Executive Director, Organic and Natural Health Association, Washington, DC, ...
Optimizing Musculoskeletal Health
Supplements in the bone, muscle and joint category have comprised an essential sector of the industry for years, and manufacturers are continuing to innovate these products. The Proclaimers sang that they “would walk 500 miles” (followed by 500 more). But it raises the question: did they suffer from any type of joint pain? We may ...
Meeting Nervous System Demands
The complex system of sensory nerves is attracting more attention in the nutritional supplement market. The nervous system is a complex structure with multiple functions, and therefore defining “nervous system support” or “healthy nervous system support” is not easily achieved. It may include preventing insult-induced malfunctions, natural deterioration of nerve functions, or neuroprotection. Because the ...
Vitamin Retailer’s 2019 Best New Products
For the 12th consecutive year, VR, with the guidance of a retailer panel, assembled the year’s best new natural products. Twelve years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products, and to do so by asking for the opinions of natural product retailers. Now, the objective remains the same, as these ...
Pondering Cognitive Health
Life is equally more demanding and more enriching than ever, and more people of all ages are seeking brain/cognitive bolstering supplements. There’s a quaint old expression: You’ve got another think coming. Being that everyone has approximately 86 billion neurons, that’s a lot of thinks. And this means that the cognition support category is quite an ...
Don’t You Forget About Me
The value of minerals is not to be overlooked, as new-and-improved supplements help consumers fill any voids in their diet. You often hear minerals being mentioned in the same conversation as their vitamin counterpart, but even on their own, their importance is not to go unnoticed. There are 16 essential minerals, each offering up a ...
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