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Keeping A Category Afloat

by Melissa Kvidahl | June 1, 2010

EFAs may be more popular than ever, surpassing multivitamins with experienced supplement users. But recent Proposition 65 claims will act as a call to action for retailers and manufacturers to keep the positive light shining on this ever-growing category.Multivitamins, because of their very nature, have always been popular with newcomers to the industry and avid ...

2010 Vity Awards

by VRM Media | June 1, 2010

Because we believe no one is better qualified to determine the industry’s best-selling products than the people who sell them, Vitamin Retailer once again polled its retailer readers on their top-selling products and best sales and merchandising support.What started in the 1990s has evolved into one of the most soughtafter awards in the natural products ...

The Great Enlightenment

by Brian Ellis | May 1, 2010

Though naturally undergoing a decline as early as our 20s, memory can be retained. Retailers looking to aid in the fight against symptoms of cognitive decline must first begin by educating their customer base.We’ve all seen the devastating effects of cognitive decline.Diseases such as Alzheimer’s as well as other forms of dementia have left an ...

Building A Free Radical Defense

by VRM Media | May 1, 2010

Antioxidants are big business and growing exponentially: the overall market for antioxidants was valued at a whopping $12 billion in 2009, according to Euromonitor International, and the number of products with ‘antioxidants inside’ style labels is mushrooming. According to Mintel’s Global New Products Database (GNPD), in 2009, there were 409 launches globally with ‘antioxidants’ flagged ...

Science of Supplements

by VRM Media | April 1, 2010

This special section of Vitamin Retailer comes in response to the industry’s desire for more information—retailers wanting to know more about the products they sell and manufacturers, suppliers and private labelers wanting to offer the science that backs the effectiveness of their products.We have featured a similar section annually in Nutrition Industry Executive since 2002, ...

Support For Bone And Joint Health

by Janet Poveromo | April 1, 2010

Strengthening the body from the inside out through nutrition is an opportunity to increase strength and flexibility for bone and joint health while helping to manage aches and pains, a concept with high consumer knowledge. In fact, the state of the market for both manufacturing (new launches) and retail sales of joint health supplements and ...

The Green Scene

by Melissa Kvidahl | April 1, 2010

Recent studies show that today’s vegetables aren’t as healthy as those of yesteryear.Now is the time for shoppers to fill this nutritional void with a green foods supplement.It Used to be that simply eating vegetables gave people the nutrients they needed to attain good health. But according to a recent study coming out of the ...

An Ounce Of Prevention

by Kate Quackenbush | March 11, 2010

There are those people with good, even excellent health coverage. These very fortunate few have the luxury of selecting who treats them, where they receive treatment and often a multitude of options from which to choose from. Then there’s everyone else,” offered Jayson Kroner, health and fitness editor with NOW Foods (Bloomingdale, IL), noting that ...

Digesting The Right Information

by Melissa Kvidahl | March 1, 2010

Shoppers are finally catching on to the benefits of supporting digestive health. The next step is a deeper understanding of the ingredients and what they do.It used to be that “bacteria” was a negative word—parents demanded antibacterial soaps in schools; dreaded illnesses were classified as bacterial or viral and treated as such. All in all, ...

Warning Signs

by VRM Media | March 1, 2010

As members of the natural products retail industry, we are always aware of numbers. Sales of dietary supplements, organic products, personal care items, functional food and beverages are all regularly reported, making huge numbers that sometimes soar well into the billions seem commonplace.While these estimates are valuable in their own right, they tend to overshadow ...

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