Articles by Lisa Schofield
![[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes](https://vitaminretailer.com/wp-content/uploads/2024/03/EnergyBuilding-300x200.jpg)
[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes
Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural […]
Customizing Energy Enhancement
The energy category has branched out but can be confusing. Here’s how to pair the right product with each customer. Face it, nobody likes to feel drained and unable to muster up enough power to move beyond a snail’s pace. But embracing the day with ASAP vigor is the reason why the energy enhancement category […]
![[Extra! Extra!] Researchers Find Link Between NAD+ and Impaired Women’s Fertility](https://vitaminretailer.com/wp-content/uploads/2024/02/Womens-Health-300x194.jpg)
[Extra! Extra!] Researchers Find Link Between NAD+ and Impaired Women’s Fertility
A woman’s fertility normally decreases by her late 30s with reproductive function eventually ceasing at menopause. Science has shown that a biochemical called nicotinamide adenine dinucleotide (NAD+), present in all cells in the body, plays a critical role in fertility decline. Researchers have revealed how this happens and have identified potential new approaches to enhance […]
The Changing Landscape of Women’s Health Products
In November 2023, First Lady Jill Biden, PhD, announced that she will lead the White House’s inaugural initiative on Women’s Health Research. For many, this is a long time coming, and is the beginning of an exciting new era in research and product development to help women lead their best lives in all life stages. […]
![[Extra! Extra!] Lion’s Mane May Reduce Stress & Boost Cognitive Performance in Young Adults](https://vitaminretailer.com/wp-content/uploads/2024/01/Functional-Mushroom-300x173-1706711392.jpg)
[Extra! Extra!] Lion’s Mane May Reduce Stress & Boost Cognitive Performance in Young Adults
A new study has found that Lion’s Mane (Hericium erinaceus) mushroom supplementation may provide a welcome boost to cognitive performance and reduce stress response in younger people; this is the first such study (published in Nutrients) to make this observation. This randomized, double-blind, placebo-controlled, parallel-groups design pilot study investigated the effects of immediate (60 minutes […]
The Mushroom Boom
Though they’re in vogue now, mushrooms have been a staple in supplements for decades, and are thus backed by scientific support. Here’s how to ensure customers continue to explore this category. In the vintage collecting world – Sears’ “Merry Mushroom” kitchenalia has Facebook pages devoted to it (among several mushroom hunter pages), and mushrooms are […]
Green Environs May Boost Cognitive Function
Abundant plant life may have a protective effect on cognition, a study finds. Cognitive function at middle age is a strong predictor of whether a person may develop dementia later in life. A 2022 study published in JAMA Open Network led by a Boston University School of Public Health (BUSPH) researcher has found that increasing […]
Think It Over
The brain support category’s spinoff, nootropics, is getting hot, and all adults can benefit. If you’re relatively healthy all the way up top, you think approximately 50,000 thoughts per day (according to the San Diego Brain Injury Foundation)—despite that it may feel like a lot more than that. Viewed another way, each second, the human […]
Study Shows Consumer Use of Single Vitamins and Minerals
A 2020 study investigated what single vitamins and minerals and other single supplements were used most commonly with condition-specific goals. The authors’ stated objective stated that “vitamin and mineral supplements are widely used for self-care of a variety of medical conditions, but little is known about the specific conditions for which they are used. This […]
It’s Great to Be Single!
While multis provide a foundational supplement, single vitamins and minerals offer a personalized solution. Sure, multivitamin/mineral complexes shine as a foundational supplement for good health and well-being. But single vitamins and minerals, which tend to stay behind the spotlight, are not bit players. According to the newly published CDC (Centers for Disease Control and Prevention) […]
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