Features
Optimizing Musculoskeletal Health
Supplements in the bone, muscle and joint category have comprised an essential sector of the industry for years, and manufacturers are continuing to innovate these products. The Proclaimers sang that they “would walk 500 miles” (followed by 500 more). But it raises the question: did they suffer from any type of joint pain? We may ...
Meeting Nervous System Demands
The complex system of sensory nerves is attracting more attention in the nutritional supplement market. The nervous system is a complex structure with multiple functions, and therefore defining “nervous system support” or “healthy nervous system support” is not easily achieved. It may include preventing insult-induced malfunctions, natural deterioration of nerve functions, or neuroprotection. Because the ...
Vitamin Retailer’s 2019 Best New Products
For the 12th consecutive year, VR, with the guidance of a retailer panel, assembled the year’s best new natural products. Twelve years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products, and to do so by asking for the opinions of natural product retailers. Now, the objective remains the same, as these ...
Pondering Cognitive Health
Life is equally more demanding and more enriching than ever, and more people of all ages are seeking brain/cognitive bolstering supplements. There’s a quaint old expression: You’ve got another think coming. Being that everyone has approximately 86 billion neurons, that’s a lot of thinks. And this means that the cognition support category is quite an ...
Don’t You Forget About Me
The value of minerals is not to be overlooked, as new-and-improved supplements help consumers fill any voids in their diet. You often hear minerals being mentioned in the same conversation as their vitamin counterpart, but even on their own, their importance is not to go unnoticed. There are 16 essential minerals, each offering up a ...
Sugar Check
Managing blood glucose is no longer just for diabetics. Now, almost everyone wants to maintain healthy blood sugar levels, and supplements offer them a favorable option. Concerns surrounding sugar intake and regulation continue to rise in the United States. High blood sugar is typically associated with diabetes and the number of individuals with diabetes is ...
For the Love of Pets
The pet health category continues to grow, and manufacturers are looking for new ways to keep our furry friends in tip-top shape from nose to tail. For many of us, pets are a part of the family. They are loved and cared for just as any other family member would be, and just as healthy ...
Supporting Healthier Children
As interest rises in children’s supplements, the products are mirroring those of adults—clean label, broad ranging, with an easy delivery. Children’s health supplements account for a few billion of the total costs spent on supplements in the United States. On the global scale, 34 percent of supplements for children aged five to 12 are purchased ...
Immune Support
A new understanding of immune regulation is growing this supplement category exponentially. According to a 2018 published study in ISME Journal, approximately 800 billion viruses are swept up and land per each 11 square feet (one square meter) on the planet each day. It’s true: we are all under attack from a daily virus deluge. ...
Essentially for Everyone
EFAs are embraced by consumers, but there’s still some proper education that needs to be done. Essential fatty acids—EFAs—continue to enjoy a moment: just about everyone knows they need these compounds. Expectant mothers to the active elderly are seeking EFAs in some form. Unlike newer nutraceuticals, there isn’t much convincing retailers need to do to ...
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