VR 2026 06
Rob Brewster, President, Ingredients by Nature
Robert Brewster, president of raw material supplier company Ingredients by Nature, has a long legacy in the natural products industry. Here he discusses his family history and where he wants to lead the company next. Question: You have a family history in the natural products industry, and next year, IBN will be celebrating its 95-year ...
Female Sexuality: Boosting Libido
Years ago, we had the opportunity to speak to the late James Duke, an ethnobotanist who travelled the world gathering information on how herbs were used in different cultures, about herbal aphrodisiacs. He gave us access to his database of folkloric aphrodisiacs: it contained more than 321 aphrodisiac herbs! Can it be true? For some ...
Fiber & Prebiotics Dramatically Impact Athletic Performance
When it comes to health and wellness, digestive health is central to overall health. Those that are proactive and take control of their digestive health will realize significant improvement in their health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, ...
Spermidine & Spermidine-rich Rice Germ Extract for Healthy Aging
According to the World Health Organization, “Healthy aging is the process of developing and maintaining the functional ability that enables well-being in older age.”1 Now consider that, as a person ages, they don’t just want more years in their life, they want more life in their years. In other words, they want to experience healthy ...
![[Extra! Extra!] Taurine for Men’s Health](https://vitaminretailer.com/wp-content/uploads/2026/05/Mens-Health-300x274-1779896047.jpg)
[Extra! Extra!] Taurine for Men’s Health
An amino acid, taurine most frequently shows up in energy drinks—but now, emerging taurine supplements are delivering the benefits of this ingredient without the unwanted jitters. Emerging research has found that taurine can help to reduce blood pressure, improve heart health, boost exercise performance and recovery, and may improve male fertility, among other things. For ...
It’s Raining Men’s Health Supplements
Beyond simple wellness, men’s health supplements are targeting optimal health and performance. The men’s health supplements market is diversifying beyond simple wellness and sexual health, with categories like probiotics for men on the rise. Emerging ingredients are coming to market that are redefining the category, while established ingredients are being repositioned in unique ways. Comprehensive ...
![[Extra! Extra!] Industry Educator Discusses Latest Herbal and Botanical Innovations](https://vitaminretailer.com/wp-content/uploads/2026/05/Herbs-Botanicals-300x294-1779896009.jpg)
[Extra! Extra!] Industry Educator Discusses Latest Herbal and Botanical Innovations
Jodi Schneider, national educator at Vibrant Health (Shelton, CT), discussed some of the latest innovations for the herbal and botanical supplements category. One the most important advancements is a focus on bioavailability—how well the body can absorb and utilize nutrients. Brands are increasingly investing in innovative delivery technologies, such as liposomal systems, high-potency extracts and ...
The Growing Market for Herb & Botanical Formulas
Increasing interest from consumers and retailers spurs new areas of application, along with a demand for quality. Herbs and botanicals are now one of the most popular and innovative supplement categories. In its 2024 Herb Market Report, the American Botanical Council (ABC) reported U.S. consumers spent $680 million more on herbal supplements in 2024 compared ...
2026 Vity Awards
Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2026 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them? What started in the 1990s has evolved into one of the ...
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