Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2026 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them?
What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2026 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are, as always, based on the number of votes in each category.
The 2026 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their wallets.
VR would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers.
Product descriptions are provided by the manufacturers and do not reflect the viewpoint of VR.
Congratulations to all 2026 Vity Award Winners!
Vitamin & Mineral Supplement Category
Single Mineral
Magnesium Glycinate by Solaray
Solaray Magnesium Glycinate is formulated to support healthy muscles, bones and relaxation. This gentle, highly absorbable form of magnesium also supports a healthy heart, teeth and proper nerve function. Each serving delivers 350 mg of magnesium produced through Solaray’s proprietary in-house chelation process for optimal bioavailability and digestive comfort. Manufactured and tested in Solaray’s NSF-certified GMP (good manufacturing practice) facility in Ogden, UT, and tested by SuppCo certified, this product reflects Solaray’s commitment to quality, consistency and trusted mineral supplementation.
Antioxidant Supplement
Clinical OPC by Terry Naturally
Clinical OPC features French Grape Seed Extract VX1, which is backed by six groundbreaking scientific studies and provides a strong ORAC value of 2,103,300 per 100 grams. This unique extract is never adulterated and is standardized for only small-sized OPCs to better ensure absorption. As a tannin-free source of oligomeric proanthocyanidins (OPCs) that have a low-molecular weight for superior absorption and utilization by the body. Clinical OPC provides high-absorption, high-antioxidant strength for the ultimate in cellular, cardiovascular and liver function support.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Single Vitamin
Vitamin D3 by Natural Factors
Everyone needs vitamin D. But not everyone needs the same amount. That’s why we offer the benefits of vitamin D3 in strengths from 1,000 IU to 10,000 IU. Why choose Natural Factors vitamin D3 soft gels? First, Natural Factors’ soft gels feature vitamin D3, which is better at raising your 25(OH)D levels than vitamin D2 and lasts longer in your body. Second, the company’s vitamin D3 is delivered in a base of organic flaxseed oil. Because vitamin D is fat-soluble, it’s better absorbed in the presence of fat.
Multiple Vitamin/Mineral
Ladies ONE Whole Food-Based Multiple Vegetable Capsules by Bluebonnet Nutrition
Ladies ONE Whole Food-Based Multiple Vegetable from Bluebonnet Nutrition is formulated with highly bioavailable ingredients such as active coenzyme forms of B vitamins, vitamin K2, vitamin E from sunflower along with sustainably harvested and wildcrafted herbs, superfruits and vegetables. It is Non-GMO (genetically modified organism) IGEN Tested, with iron and free of common allergens (gluten, soy & milk).
Specialty & Herbal Supplement Category
Acidophilus, Probiotic or Enzyme
Dr. Formulated Once Daily Women’s Probiotic by Garden of Life
Garden of Life Dr. Formulated Probiotics Once Daily Women’s is a targeted probiotic designed to support women’s digestive, immune and vaginal health in a convenient, once-daily capsule. Each serving delivers 50 billion CFU from 16 diverse probiotic strains, including clinically studied L. reuteri and L. fermentum, formulated to meet women’s unique needs. The formula also includes a whole food prebiotic fiber blend to help nourish beneficial bacteria and support balance. With just one capsule a day, it’s a simple, effective way to support overall wellness from the inside out.
EFA Supplement
Carlson Super Omega-3 Gems by Carlson Labs
For those who don’t eat a diet high in oily fish, Super Omega-3 Gems from Carlson Labs provide the important omega-3s EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), which support heart, brain, vision and joint health. To ensure maximum freshness, Super Omega-3 Gems are closely managed from sea to store. According to the company, Carlson Labs sources the highest quality, deep, cold-water fish using traditional, sustainable methods. And like all Carlson omega-3s, they’re tested by an FDA (U.S. Food and Drug Administration)-registered laboratory for freshness, potency and purity.
Fiber/Internal Cleanser Supplement
Psyllium Husk Caps 500 mg by NOW
Psyllium husk is a natural soluble fiber that helps maintain regularity.* Health surveys have shown that the typical American diet provides about half of government recommended levels. Psyllium husks can be a convenient way to increase intake of dietary fiber.* Psyllium has the ability to swell up to 50 times its initial volume when added to liquid. This bulking action can play an important role in maintaining regularity and gastrointestinal health.* Take three capsules with 8-oz. glass of liquid, two to three times daily.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Children’s Health Supplement
Animal Parade Multivitamins by NaturesPlus
NaturesPlus Animal Parade has meant delicious and nutritious multivitamins since 1986! The Parade brings together fun animal shapes, in kid‑approved flavors and thoughtfully crafted formulas designed to support children’s everyday nutrition. Just as kids are all different, so too does The Parade offer something for every preference … assorted flavored chewables to great tasting liquids to yummy gummies. And with NaturesPlus’ sugar-free GOLD formulas, NaturesPlus also delivers elevated nutrient profiles, more of important components like vitamin K2 and with a broad range of organic whole foods. With colorful characters, great taste and options for every family’s routine, NaturesPlus Animal Parade, with its cast of colorful characters and delicious flavor options, makes daily multivitamin time enjoyable for kids and also importantly delivers 100 percent daily value of nutritional peace of mind for discerning parents.
Green Food Supplement
Organic Super Greens by Ancient Nutrition
Organic greens that don’t taste green? Yes, please. Each scoop of Ancient Nutrition Organic Super Greens delivers 25 organic superfoods, like cleansing greens, fermented mushrooms, antioxidant-filled berries, adaptogenic herbs and more–all in an undeniably delicious Mango flavor (also in Berry).
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Herbal Supplement
Curamin Extra Strength by Terry Naturally
Curamin Extra Strength has been recognized as the safe and effective pain relief solution, winning more than 37 national awards.*†
Curamin has been the No. 1 brand^ year after year and contains four powerhouse ingredients: • BCM-95 curcumin is the most clinically studied, enhanced absorption curcumin in the world and has been proven to provide safe and effective pain relief.*†
• BOS-10 boswellia is a clinically studied extract that is uniquely standardized for key compounds to provide safe and effective pain relief.*†
• DLPA supports the activity of the brain’s “feel good” chemicals, which play an important role in healthy mood support and pain relief.*†
• Nattokinase is an enzyme that supports microcirculation so the ingredients in Curamin get to where they are needed most for optimal pain relief.*†
†Occasional muscle pain due to exercise or overuse.
^SPINSscan Condition Specific Supplements Other (Brand Rank), 52-week data, based on Total Aggregate Unit Sales for Terry Naturally brand products.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Homeopathic Remedy
Oscillococcinum by Boiron
Clinical studies show that Boiron Oscillococcinum reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue.* Oscillococcinum is non-drowsy and does not interact with other medications or supplements. It won’t mask symptoms of a more serious condition. Easy to take, the meltaway pellets dissolve under the tongue and are recommended for everyone ages 2 and up. Available over the counter in boxes of 6, 12 or 30 doses.
*These “Uses” have not been evaluated by the Food and Drug Administration.
Joint/Bone Support
Bone Health Advanced by Redd Remedies
Redd Remedies Bone Health Advanced is thoughtfully formulated and designed to support healthy bones and bone mineral density, especially for during and after menopause. Designed by a Master Herbalist with key ingredient Membrell Original ESC Eggshell Calcium, this formula takes a whole-body approach—supporting absorption, utilization and balance for optimal bone health. Backed by Redd Remedies’ rigorous Purity Promise, every batch is third-party tested to ensure quality and safety so you can feel better and live better.
Women’s Health Supplement
UT Vibrance by Vibrant Health
When UTI (urinary tract infection) symptoms strike, fast relief matters. U.T. Vibrance is designed to help flush bacteria and soothe irritation—starting with your very first dose.* This UTI supplement helps discourage E. coli from sticking to the urinary tract lining. Whether you’re managing recurring UTIs or need rapid relief, this targeted supplement for UTI relief will help you feel better, naturally.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Weight Maintenance Formula
WellBetX Berberine by Natural Factors
If you’re working on maintaining your blood sugar or cholesterol already within the healthy range, you need to know about AMPK—your body’s metabolic master switch. When this switch is activated, you supercharge your body’s ability to metabolize already-normal blood sugar and cholesterol.* How can you “turn on” this switch? With berberine, a plant alkaloid found in barberry, goldenseal and Oregon grape root.* Natural Factors’ berberine is sustainably sourced from barberry and provides a clinically studied amount of 1,000 mg per two-capsule serving, so you reap all the berberine benefits.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Pet Health Supplement
RESCUE Remedy Pet Dropper by Nelsons
• Sedative-free Daytime Calming Drops: Designed to calm & comfort pets on an emotional level without physical sedation. Made with natural flower essences for daily stress support & helping ease tension, anxiousness, nervousness and excitability.
• When To Use: For regular use & before, during or after everyday stressful situations: veterinarian and groomer appointments, thunderstorms, fireworks, separation, travel and more.
• Easy To Use: Convenient liquid drops for all breeds, ages, and weights of dogs and cats. Administer by mouth, or add to food, water or treat. Can be used with other pet health and wellness products.
• Loved by Pet Parents: Gentle plant-based natural active ingredients, homeopathic, vegan, vegetarian, non-alcohol and no grain, wheat, corn or soy.
• Made By Rescue: The emotional well-being brand loved worldwide for generations, since the 1930s. Made in the U.K. in an FDA-registered pharmaceutical facility.
Digestive Support Formula
Digest Gold by Enzymedica
The enzymes in Digest Gold, America’s No. 1-selling enzyme formula, break down all the parts of a typical large meal, like fat, fiber, protein and carbohydrates.* Each capsule unlocks nutrients to fuel your day and gives relief for occasional gas, bloating and indigestion.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Men’s Health Supplement
Prosta Strong by Irwin Naturals
Prosta-Strong Healthy Urinary Flow from Irwin Naturals focuses on these three targeted areas and combines supportive nutrients for optimal prostate health. This advanced formula includes healthy levels of omega-3 fatty acids from fish oil. This multi-nutrient blend includes a combination of herbs and nutrients to uniquely support prostate health.
• Healthy Prostate: Saw palmetto extract supports optimal prostate health.* Pumpkin seeds, beta-sitosterols and fish oils supply natural fatty acids and plant sterols that supply valuable nutritional support for the prostate gland.*
• Urinary Flow: Saw palmetto extract also supports healthy urinary flow in men as they age.* Traditionally, pygeum and graminex have been used as prostate-specific nutrients.*
• Antioxidant Activity: Lycopene, a natural tomato extract, delivers beneficial nourishment for the prostate.* Prosta-Strong also supplies quercetin, a flavonoid that exhibits antioxidant properties.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.
Brain Support Formula
Brain Awakening by Redd Remedies
Redd Remedies Brain Awakening is a targeted brain health formula designed to support memory, focus and overall cognitive function. Crafted by a Master Herbalist, it features a blend of clinically studied ingredient Magtein Magnesium-L-threonate, lion’s mane and amla berry to help nourish the brain and support healthy neural activity. This advanced formula goes beyond temporary stimulation—working to promote healthy levels of magnesium in the brain. Ideal for customers navigating busy, demanding lifestyles, Brain Awakening fits seamlessly into a daily wellness routine focused on cognitive support. As with all Redd Remedies products, it is backed by a rigorous Purity Promise, with third-party testing for quality and consistency. It’s a clean, science-informed option for those seeking to stay sharp, focused, and mentally energized—naturally.
Energy Formula
HRG80 Red Ginseng Energy by Terry Naturally
HRG80 Red Ginseng Energy delivers clinically studied benefits including:
• 67 percent increased energy
• 48 percent better mental clarity
• 46 percent sleep improvement
• 72 percent more stamina*
This unique red ginseng is hydroponically grown using a pesticide-free method and concentrates its most valuable compounds called rare, noble ginsenosides. The result is a more powerful red ginseng.* Available in capsules and enhanced absorption‡ chewable tablets with GammaSorb.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
‡GammaSorb has been shown to increase the absorption of certain hard to absorb (fat soluble) dietary ingredients, in some cases by as much as eight times.
Heart/Cardio Support Formula
Carditone by Ayush Herbs Inc.
Ayush Herbs Carditone is a trusted, practitioner-formulated supplement designed to support cardiovascular function and help maintain already healthy blood pressure levels. Widely recommended by integrative and functional medicine providers, Carditone blends time-honored ayurvedic herbs—such as rauwolfia, arjuna and punarnava—with magnesium and other botanical cofactors to promote heart and vascular wellness.
Ideal for patients following holistic protocols, Carditone offers natural cardiovascular support without sedatives or synthetic additives. Whether you’re focused on maintaining balance through lifestyle changes or enhancing your heart health regimen, Carditone delivers plant-based support backed by decades of clinical use and modern quality assurance.
Sexual Function Formula
Steel Libido by Irwin Naturals
Irwin Naturals’ Steel Libido supports and inspires sexual vitality. This powerful formula combines traditional botanicals and targeted nutrients to support male enhancement and pleasure. Use this product daily to help maintain an active sex life, or occasionally as needed to maximize enjoyment. Use Steel Libido to Support Male Enhancement & Pleasure; and use Steel Libido RED to support blood-flow & male physical response.
Immune Support Formula
Oreganol P73 Oil and Soft Gels by North American Herb & Spice
North American Herb & Spice was the first company to introduce edible oil of oregano to the North American market, which led to the health improvement of countless numbers of people. It is handpicked in pristine and unpolluted remote mountains. There is no substitute for Oreganol P73, the original, truly wild, organic, oregano oil that is produced by old-fashioned steam distillation. North American Herb & Spice’s P73 daily-use formula is the only unprocessed, full-spectrum wild oregano oil available. The company’s blended oregano species creates a synergistic balance of more than 30 phytochemicals. The low thymol content in North American Herb & Spice’s oil is a sign of quality and a higher safety profile. Use it as your preferred wild oregano oil drops, and for optimal health take a few drops daily.
Sports Nutrition Category
Liquid Aminos
Perfect Amino Liquid by Body Health
Perfect Amino delivers pure essential amino acids in an optimal ratio for up to 99 percent utilization, supporting protein synthesis without added calories or breaking a fast. Rapidly absorbed in approximately 23-30 minutes, it’s designed for clean, efficient daily protein support.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Functional Beverage
Multi Collagen Protein by Ancient Nutrition
Get 10 types and 20 g of collagen, plus clinically studied ingredients like SBO probiotics and vitamin C. This formula delivers real results you’ll see and feel. Multi Collagen Protein from Ancient Nutrition reduces collagen degradation with noticeable results;* promotes healthy hair thickness and growth, reduces hair breakage;* and reduces joint discomfort and helps joints recover faster.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Muscle Enhancement
Micronized Creatine Monohydrate Powder by NOW Sports
Creatine is a compound that occurs naturally in the body, primarily in skeletal muscle. Creatine’s function is to serve as a precursor to adenosine triphosphate (ATP), the form of chemical energy used by all cells.* Body stores of creatine create a pool of readily available ATP for energy, which is necessary for fueling quick bursts of power and strength.* Studies have demonstrated that creatine supplementation can help to maintain existing muscle tissue, support the growth and development of lean mass and promote optimal performance during short bouts of intense exercise.* NOW Micronized Creatine Monohydrate mixes easily and has no additives or preservatives.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Sports Nutrition Bar
Peak Protein Bar by Peak Protein
Peak Protein Bars are the epitome of delicious and nutritious. Peak Protein Bars are meticulously crafted to tantalize your taste buds with their rich flavors, satisfying both your cravings and your body’s protein needs. With a texture that strikes the perfect balance between creamy, crispy and crunchy, they provide a delightful eating experience. Peak Protein never compromises on quality, using only the finest ingredients to create protein bars that not only taste amazing but also deliver the health benefits you deserve. Peak Protein Bars are the ideal choice for those who demand both great taste and exceptional quality in their protein snacks. Available flavors include Chocolate Peanut Butter, Almond Butter Amaretti and Dark Chocolate Mint.
Weight Gainer
Naturade Weight Gain by Naturade
Naturade Weight Gain with No Sugar Added is a naturally flavored, nutrient-dense food formulated to help you magnify calorie intake and gain weight fast. It provides balanced nutrition and is a food, not a dietary supplement, and does not contain any stimulants or steroids. Naturade Weight Gain enhances your body’s utilization of nutrients for optimal calorie absorption with three natural enzymes—papain, bromelain and pancreatin. You can add more than 1,600 calories daily in a fast, safe way to supplement your balanced meal plan. According to the company, it is important that you do not reduce your regular food intake.
Protein Powder
Plant-based Protein Powder by Truvani
Truvani’s USDA (U.S. Department of Agriculture) Organic plant-based protein is made with only 3-11 ingredients. It has a non-gritty texture and is sweetened with monk fruit.
Natural Medicine Category
Natural Allergy/Hay Fever Remedy
Natural D-Hist by Ortho Molecular Products
Natural D-Hist delivers targeted support for patients facing seasonal challenges—combining five clinically researched ingredients that support immune function and promote clear airways. The formula is backed by Ortho Molecular Products’ commitment to efficacy—a promise of innovative formulas that deliver consistent patient results.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Seasonal Support
Oscillococcinum by Boiron
Clinical studies show that Boiron Oscillococcinum reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue.* Oscillococcinum is non-drowsy and does not interact with other medications or supplements. It won’t mask symptoms of a more serious condition. Easy to take, the meltaway pellets dissolve under the tongue and are recommended for everyone ages 2 and up. Available over the counter in boxes of 6, 12 or 30 doses.
*These “Uses” have not been evaluated by the Food and Drug Administration.
Natural Sleep Remedy
RESCUE Remedy Sleep Melts by Nelsons
Bach Rescue Sleep Liquid Melts are pleasant-tasting melatonin-free, orange vanilla flavored, quick-dissolve capsules to help ease stress and calm busy, repetitive thoughts. The formula helps support relief of occasional nighttime sleeplessness and stress so busy adults can fall asleep naturally and wake refreshed.
• Trusted Worldwide: Made with the original RESCUE REMEDY tincture plus Bach White Chestnut—Dr. Bach’s blend of natural flower essences, hand-picked from his original gardens in the U.K.
• Trusted Flower Essence Blend: Plant-based active ingredients, homeopathic
• Free Of: Artificial flavors/colors, sugar, gluten. Non-alcohol, non-habit forming
• Natural Night’s Sleep: Place one capsule on your tongue and let dissolve. Additional melts may be taken during the night as needed
Headache Remedy
Migra-T by LifeSeasons
LifeSeasons Migra-T helps ease discomfort and sensitivity to light and sound; promotes the reduction of compounds in the body associated with migraines; and supports healthy circulation and blood vessel tone.
Natural Indigestion Remedy
Antacid by Wonder Belly
Wonder Belly Antacid provides maximum strength, fast relief from heartburn, acid indigestion and upset stomach related to these symptoms.
Supplier Merchandising Support Category
Best Supplier-Provided Educational Materials
Terry Naturally
As a company based on scientific validation, Terry Naturally, devotes a great deal of resources to providing the information retailers need to match the right product to the right consumer. The company believes that quality information is needed to make informed health decisions. The Terry Naturally team communicates this information in a wide variety of ways, including third-party, non-branded information on research, educational webinars, seminars and workshops featuring experts in natural health, branded product literature that highlights unique points of differentiation, Co-Op advertising, and a science and education team available to answer any type of question from retailers.
Best Computerized Point-of-Sale System
CATAPULT POS by ECRS
Family-owned since 1989, ECRS is a Certified Evergreen retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT POS platform, powered by Unified Transaction Logic, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce and enterprise management—share one single transactional logic. Unifying hardware, software and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.
Congratulations to Dale Pallotta with Frog Leap Wellness, who was selected at random to win a $150 Visa gift card for participating in this year’s Vitys!
