Vitamin Retailer Magazine
Sleep Is Essential for Optimum Athletic Performance
According to the National Sleep Foundation, there is a widespread struggle with sleep. Millions of people experience insufficient sleep and sleep disorders, negatively impacting health, well-being and productivity. In fact, more than one-third of adults sleep less than the recommended seven hours per night, leading to fatigue during the day and a higher risk of ...
Autophagy & Senescence for Healthy Aging: The Role of Spermidine Fisetin
This article is about autophagy and senescence, critical biological processes, and their roles in aging, health and wellness. It’s also about spermidine and fisetin, two naturally occurring compounds, and their role in promoting autophagy and reducing senescence. Let’s start with autophagy. Autophagy Autophagy (pronounced “ah-TAH-fah-gee”) is the body’s process of breaking down old and damaged ...
Vitamin Retailer’s 2025 Best New Products
For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...
![[Extra! Extra!] Lake Plants: the Next Superfood?](https://vitaminretailer.com/wp-content/uploads/2025/11/Superfoods-300x271-1764176294.jpg)
[Extra! Extra!] Lake Plants: the Next Superfood?
Many a disappointed parent has turned back from a lakeside picnic and swimming excursion with their kids after seeing large amounts of slimy, green algae coating its surface. But what if, rather than being grossed out by algae, individuals were (gulp!) eating it? These lake plants may be the newest innovation in superfoods, according to ...
Are Superfoods Fueling the Future of Nutrition?
Innovations, trends and promoting superfoods in busy retail establishments. It’s a bird. . . it’s a plane. . . no, it’s superfoods! The term “superfoods” is familiar now, but it wasn’t always part of the nutrition vocabulary. And the phrase, surprisingly, doesn’t have its origin in the medical or natural health field. It was first ...
![[Extra! Extra!] The Lifespan and Healthspan Distinction](https://vitaminretailer.com/wp-content/uploads/2025/11/Longevity-Wellness-300x283-1764176198.jpg)
[Extra! Extra!] The Lifespan and Healthspan Distinction
As more consumers take on an interest in longevity, an emerging distinction is coming into sharp focus: The distinction between lifespan and healthspan. While one’s lifespan is however long one lives, one’s healthspan is the number of years one spends in a state of good health. In Dr. Eric Topol’s 2025 book Super Agers, Dr. ...
In Pursuit of a Better, Longer Life
The longevity supplements market is rapidly growing thanks to consumer demand for products that help them stay active and sharp in old age. The Fountain of Youth has long been featured in mythological stories from around the world, dating back to Herodotus in the 5th century B.C. Modern-day supplement consumers are looking for products that ...
Jan Lamers, Palko Services, Inc.
Jan Lamers has been a Palko sales representative and sub-distributor for PEP products for 40 years. She has also worked in private label for Reliance, supporting hundreds of retailers and practitioners along the way. Her passion for people, relationships and education has been the heart of her career in the natural products industry. Lamers said ...
Probiotics, Prebiotics, and Beyond: Strategies to Optimize Gut–Immune Health
They say health begins in the gut, but that’s not just a catchy wellness mantra—it’s immunology 101. Think of your gut as a castle and nearly 70 percent of your immune system are the guards stationed along its walls. Their job? Keep intruders out, keep order inside, and decide when to raise the alarm. The ...
A Blast From the Past: The Surprising Benefits of Bitters
Digestive bitters—or just “bitters” for short—have a long history of use in herbal medicine for promoting digestion. But is there any real science supporting the use of bitter herbs for this purpose? This article will examine the history and science of bitters. Introduction to Bitters Bitters are substances found in a variety of herbs, and ...
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