Vitamin Retailer Magazine
Beyond Capsules, Tablets & Gummies: Alternative Dosage Forms for Dietary Supplements
In the dietary supplement industry, capsules and tablets represent the largest share of the supplement market, accounting for about 40–50 percent of total combined sales. Gummies hold the next top position, while powders dominate in the sports/functional supplement market. While all of these are viable, time-tested dosage forms for dietary supplements, they are not the ...
Hosting Events Makes Your Store a Destination
Hosting store events can be one of the most valuable tools for generating interest and revenue. Beyond increasing foot traffic and curiosity about your store, you’re also forming meaningful relationships within your community. I’ve hosted store events for as few as five people and as many as 500. After all, it’s not about the number ...
![[Extra! Extra!] Consumers Look for a Supplement ‘Experience,’ According to TSI Group](https://vitaminretailer.com/wp-content/uploads/2026/04/Delivery-Systems-300x276-1777405631.jpg)
[Extra! Extra!] Consumers Look for a Supplement ‘Experience,’ According to TSI Group
Supplement format is no longer just a dosage form, said TSI Group in a February 2026 blog post—it’s now a consumer experience. Consumer preference for supplements, while once dominated by pill formats, is now fragmented across oral strips, functional gums, stick packs, shots, chewables, powders, and RTD beverages. Consumers, according to TSI Group, are no ...
Delivery System Innovations
Delivery systems are rapidly evolving, giving retailers and consumers more options than ever. VMS delivery systems are undergoing rapid change as consumers seek more convenient ways to get their health fix. Liquids, microlingual tablets, stick packs and nasal inhalers are all gaining popularity as delivery methods as supplement brands and retailers look for more ways ...
![[Extra! Extra!] Clinical Research on Two Branded Bone and Joint Ingredients](https://vitaminretailer.com/wp-content/uploads/2026/04/Bone-Joint-Health-300x261-1777405590.jpg)
[Extra! Extra!] Clinical Research on Two Branded Bone and Joint Ingredients
France-based Gnosis by Lesaffre has two ingredients, MenaQ7 Vitamin K2 as MK-7 and MyCondro, which are designed to support bone and joint health. According to Emily Harris, associate director of marketing, Americas at Gnosis, MyCondro is the first animal-free chondroitin sulfate developed through a proprietary precision fermentation process and has human studies showing efficacy as ...
Maneuvering Bone & Joint Supplements
Addressing issues and obstacles for the bone and joint health category. While mobility maintenance remains a growing category for consumers’ health and wellness, active lifestyles and sports participation are also popular. According to a 2025 Innova Health & Nutrition survey, there are four consumer trends driving the mobility and fitness supplements category: self-care focus, convenience/at ...
Sweetening the Deal With Monk Fruit
Monk fruit or luo han guo (Siraitia grosvenorii) is a small green melon native to the mountainous region of Guilin in the Guangxi Province in China. It has been cultivated for centuries and has been traditionally used to soothe the throat and support respiratory comfort. In modern formulations, its primary value lies in enabling meaningful ...
Chris Kilham, Medicine Hunter
[email protected] www.medicinehunter.com www.linkedin.com/in/chriskilham https://linktr.ee/MedicineHunter Vitamin Retailer magazine catches up with Chris Kilham, medicine hunter, author, educator and yogi. The founder of Medicine Hunter Inc., Kilham has conducted medicinal plant research and sustainable botanical sourcing in more than 50 countries. He works with companies to develop and popularize traditional plant-based food and medicinal products into market ...
GLP-1 Use Impacts Declining Obesity Rate
Are Americans more obsessed with weight loss than other cultures? Well, maybe we should be. The obesity statistics are scary. That said, could the obesity rate be on the decline? According to the Gallup National Health and Well-Being Index, after peaking at a record high of 39.9 percent in 2022, the U.S. adult obesity rate ...
Ashwagandha: An Herb for Our Time
Ashwagandha is the ancient herb for our modern time. It helps everything from stress, anxiety and insomnia to sex and fitness. Ashwagandha & Mental Health Ashwagandha seems to specialize in anxiety, stress and sleepless nights. A systematic review of five controlled studies found that ashwagandha significantly improves anxiety.1 All kinds of research shows that it ...
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