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Vitamin Retailer Magazine


The Mushroom Boom

by Lisa Schofield | January 31, 2024

Though they’re in vogue now, mushrooms have been a staple in supplements for decades, and are thus backed by scientific support. Here’s how to ensure customers continue to explore this category. In the vintage collecting world – Sears’ “Merry Mushroom” kitchenalia has Facebook pages devoted to it (among several mushroom hunter pages), and mushrooms are […]

Getting to the Heart of It: Experts Weigh In

by James Gormley | January 31, 2024

The panel: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Ed Dosz, Senior Scientist and Regulatory Specialist, NOW, Bloomingdale, IL, www.nowfoods.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Jay Levy, Director of Sales, Wakunaga of America, Mission Viejo, CA, https://kyolic.com Dan Lifton, CEO, […]

May Yamada-Lifton, Chief Executive Officer, Maypro Group

by Janet Poveromo | January 24, 2024

May Yamada-Lifton brings 20 years of leadership experience from the pharmaceutical, data science and finance industries to Maypro, a branded ingredient supplier. She holds undergraduate degrees from Massachusetts Institute of Technology (MIT) and the University of Tokyo. She completed her MBA with honors from Columbia Business School. Before joining Maypro, her career experience included roles […]

Nurturing Health, Nourishing Experience: The Key Role of Customer Experience in Independent Health Food Stores

by Ryan Sensenbrenner | January 24, 2024

In an era of heightened health consciousness, the natural products industry has experienced a substantial surge. Consumers everywhere are actively seeking out natural solutions, and the competition in the retail of natural products has reached a feverish peak. Online platforms have taken note, selling more products than ever while expanding their education and awareness programs. […]

Better Brains, Better Lives

by Cheryl Myers | January 24, 2024

We all know that the brain is the seat of our consciousness—it contains our thoughts, memories, emotions, problem solving skills, and artistry. In DaVinci’s brain, there lived the Mona Lisa, and in Harper Lee’s brain it turns out that To Kill a Mockingbird was stored. You could not love your children, watch a movie, tie […]

A 360-degree Approach to Weight Management With Natural Ingredients

Are you overweight or obese? If so, you’re not alone. According to the Centers for Disease Control and Prevention (CDC), the U.S. obesity prevalence is 41.9 percent.1 But what constitutes obesity? The CDC indicates that an adult who has a BMI between 25 and 29.9 is considered overweight, while an adult who has a BMI […]

Optimizing The Store Experience

by Terry Lemerond | January 24, 2024

Any retailer can relate to the idea of their store being not just a physical space of bricks and mortar, but an experience. From a customer’s point of view, it’s this experience—the appearance, attitude, selection, and overall feeling that they get—that will keep them coming back. But I think it can also be easy to […]

30 People Who Shaped the Natural Products Industry

by James Gormley | January 3, 2024

In commemoration of Vitamin Retailer magazine’s 30th anniversary, we assembled a list of 30 people who shaped, built and defended the natural products industry over the last 30 years. The year 2024 is also the 30th anniversary of the enactment of the Dietary Supplement Health and Education Act (DSHEA) of 1994. For every person we […]

30 Year Review 1994-2024

by Janet Poveromo | January 3, 2024

Vitamin Retailer’s 30 Years Of News The dietary supplement industry has gone through many changes since Vitamin Retailer’s (VR) debut in 1994. In honor of the magazine’s 30th anniversary, we looked back at some of the industry’s major milestones, and reflect on the impact, challenges and evolution of the dietary supplement and natural products industry […]

30 Noteworthy Retailers

by VRM Media | January 3, 2024

To celebrate its 30th anniversary, Vitamin Retailer (VR) magazine honors 30 brick-and-mortar natural product retailers—single and multi-store—that exemplify the characteristics of professionalism, service and expertise. Choosing only 30 stores was difficult. VR magazine appreciates the hard work of the many retail staff members and stores around the country that meet the needs of their communities […]

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