Vitamin Retailer Magazine
Anxiety: Friend or Foe?
Anxiety is a negative word, and most would not describe “anxious” as a pleasant experience. However, if we were not hard-wired for anxiety, we would likely not have survived. Our ancestors would have succumbed to the first saber-tooth tiger or cave bear they stumbled upon. Anxiety triggers vigilance, wariness, self-protection and anticipation. If we are ...
A Lactobacillus acidophilus Postbiotic for Allergy, Skin Health & Immune Health Support
Regular readers of my “Supplement Science” column may notice that this is the third postbiotic article I’ve written for Vitamin Retailer over the past few years—the other two being “Akkermansia muciniphila: A GLP-1 Promoting Postbiotic for Weight Loss” and “A Lactobacillus plantarum postbiotic for Immunity.” Considering that the market for postbiotics, the newest of the ...
Natural Health Retail & the Dangers of Discounting
There’s no doubt that massive online retailers have made it challenging for smaller brick-and-mortar stores to see the kinds of customer traffic and profits they may have once relied on. But there are still stores in the “real world,” in towns large and small, that are thriving. They have established themselves through their expertise, their ...
![[Extra! Extra!] Reducing Wrinkles With a Supplement](https://vitaminretailer.com/wp-content/uploads/2026/02/HairSkinNails-300x295-1771620954.jpg)
[Extra! Extra!] Reducing Wrinkles With a Supplement
Wrinkles: Everyone gets them. But what if there was a product that could eliminate wrinkles for good? A 2025 clinical trial examined the effects of Eternalyoung, a four-botanical nutricosmetic supplement manufactured by Monteloeder, on forehead wrinkle volume and skin radiance. The study assessed the effect of this blend of pomegranate, sweet orange, desert ginseng, and ...
Holistic Support for Beauty
The nutricosmetics market is gaining momentum thanks to demand for skin, hair and nail health supplements. The hair, nail and skin health supplements market is growing rapidly as nutricosmetics consumers seek “beauty from within” offerings that can support outer beauty from the inside. Consumers are increasingly looking for holistic self-care options to delay signs of ...
![[Extra! Extra!] Innovations for Active Nutrition Supplements](https://vitaminretailer.com/wp-content/uploads/2026/02/ActiveNutrition-295x300-1771620897.jpg)
[Extra! Extra!] Innovations for Active Nutrition Supplements
Carl Germano, CNS, CDN, vice president of Verdant Nature and consultant for Bluebonnet Nutrition (Sugar Land, TX) said recent ingredient innovation in sports and active nutrition supplements is based around more efficient delivery of familiar actives, multi-benefit blends and new bioactives targeting cognition, recovery and metabolic health. These innovations include: Novel Protein Systems Whey–plant hybrids, ...
Staying Active
Everyday consumers are turning to sports products for overall health and wellness. Although sports nutrition has largely been geared toward athletes and fitness enthusiasts, in recent years, it has seen a massive shift toward everyday consumers who are prioritizing overall health, fitness and well-being. This shift has driven demand for various products such as protein ...
The New Era of Women’s Health
Natural solutions, star ingredients, and healthy lifestyle changes are shaping this category. Do you know the healthiest state in the U.S. for women? It’s Massachusetts, and the least healthy state for women is Louisiana. These statistics are part of the America’s Health Rankings 2025 Health of Women and Children Report. The report finds that overall, ...
[Extra! Extra!] Women’s Mental Health and ‘Emotional Labor’
May is classified as Women’s Health Month. This is a time dedicated to better understanding the health needs unique to women. Heart disease—still a primary concern for women—and reproductive disorders are top of the list for many who work with and treat women’s health issues. The focus in May is often on physical health; however, ...
Millions Struggle with Glucose Management Worldwide
As carbohydrates and sugar become an even larger part of the modern diet, more people than ever are at risk of developing elevated blood glucose levels. Unfortunately, the signs of high blood sugar, fatigue and frequent feelings of thirst and hunger, can be mild and easily overlooked. A healthy glucose metabolism responds to food consumption ...
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