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Nicole M. Avena, PhD, Dr. Nicole Avena, LLC, Nutrition Consulting

by Janet Poveromo | August 1, 2024

Dr. Nicole Avena is an associate professor of neuroscience at Mount Sinai School of Medicine in New York, NY, and a visiting professor of health psychology at Princeton University. She is a research neuroscientist and expert in the fields of nutrition, diet and addiction, with a special focus on nutrition during early life and pregnancy, ...

Let’s Get Social: Crafting Your Social Media Strategy

by Ryan Sensenbrenner | August 1, 2024

Social media isn’t “new” anymore, but how to leverage this medium for your small business can often be a bit of a mystery. How do you know what to post? Is there a magical time for a post to go live? How do you know if social media is working? Let’s dive in! Where Did ...

The Meteoric Growth of the Plant-based Diet

by Mark Becker | August 1, 2024

According to the Plant Based Foods Association (PBFA), 70 percent of the U.S. population ate plant-based foods in 2022, up from 66 percent in 2021. In 2022, 60 percent of households bought plant-based foods, with an 80 percent repeat purchase rate across all categories. Consumers are motivated to eat plant-based foods for a variety of ...

The Prebiotic Benefits of Acacia Gum and Baobab Fibers

If you’ve been part of the dietary supplement industry for the past few years, you will certainly have seen the increased popularity of the biotics market (pre-, pro- and postbiotics). In particular, prebiotics have seen significant growth, with a global valuation of $6.67 billion in 2023, and an expected compound annual growth rate of 6.3 ...

Core 4 Supplements

by Brianna Diorio | August 1, 2024

A journey is defined as a passage from one place to another, so when we think about embarking on our individual health journeys, we need to understand that even with our best health foot forward (and best intentions), our modern lifestyles and dietary choices can sometimes leave gaps in our overall and foundational health. This ...

The Eyes Have It

by Joy Choquette | August 1, 2024

Vision health in 2024: Who’s most interested, what’s the market like, and what do manufacturers look for when developing eye health products? The eyes, it’s been said, are the windows of the soul. A quote online joked that some individuals need a little Windex. While that might be tongue-in-cheek, the truth is that vision health ...

Bursting With Biotics!

by Lisa Schofield | August 1, 2024

The category of “biotics” continues to grow and generate excitement for the sustained health benefits they provide. It isn’t a “syn” to beef up your biotics department even if you need to reduce the size of a category lolling in the doldrums. Biotics are hot, especially because they no longer need to be refrigerated and ...

Retailer of the Year 2024: Healthy Living Market

by Janet Poveromo | August 1, 2024

Maintaining the highest standards in retailing for 38 years makes this family-owned business a shining star in Vermont and upstate New York. In 1986, with no knowledge of business, Katy Lesser started a tiny market in South Burlington, VT. The store went from Lesser and one other person on staff to currently more than 300 ...

Transforming Marketing Failures Into Success

by Amanda Ballard | August 1, 2024

Marketing can often feel like a game of trial and error. I’ve been there—investing time and money into what seemed like the perfect marketing tactic, only to watch it fall flat. Years ago, as I was cutting my teeth in this field, I felt frustrated by a lot of the services I paid for, ad ...

Super Natural Health Food Center

by Eric Munson | July 1, 2024

50 Years of Supplements in a Small Missouri City Since 1973, Super Natural Health Food Center has existed at the same location in Grandview, MO, a small city about 16 miles south of Kansas City. After more than 50 years, Owner Joseph D. Tittone continues to dutifully serve and educate his customers. Tittone’s wife, Kelly ...

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