New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition.

According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold color scheme that stands out on grocery shelves, a cleaner aesthetic and a larger product image to showcase the ingredients, according to the company. The new hand-drawn logo, along with the tape and stickers on the packaging, is a nostalgic nod to the brand’s early days when Scott’s Protein Balls were made by hand.

The updated recipes ensure a more nutritious, better-for-you snacking experience including using allulose as a sweetener to achieve a zero or low-sugar snack without compromising taste, the company said. The new protein balls also contain 60 percent more protein per serving and are free from common allergens such as dairy, gluten and soy. The new formulation applies to the nut butter flavors but will expand to the rest of the line.

The new packaging also highlights the company’s partnership with the Breast Cancer Research Foundation (BCRF). The brand continues to donate 1 percent of all sales to the organization.

“Scott’s Protein Balls’ rebrand marks an exciting new chapter, combining a fresh, modern look with improved recipes and enhanced transparency,” the company said.

For more information, visit www.scottsproteinballs.com.