Rebrand
MegaFood Unveils New Updated Packaging
On May 27, MegaFood (Manchester, NH) announced it has given its product labels a fresh new look. The updated labels help tell the story that has always been at the heart of the company—real food, trusted science and nutrients designed to work with the body. For more than 50 years, MegaFood has been guided by ...
Olipop Introduces New Creative Platform, “The Feel Good Soda”
Olipop (Oakland, CA) announced the launch of “The Feel Good Soda,” a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign. According to the company, the new creative platform captures the layered Olipop experience—a delicious soda that satisfies in the moment, paired with the lasting ...
Bob’s Red Mill Unveils Redesigned Packaging and New Logo
On May 18, Bob’s Red Mill (Milwaukie, OR) unveiled a brand redesign featuring a new logo and a full product packaging refresh. The new packaging draws on the brand’s iconic history with a new look that is “both modern and familiar for longtime fans.” The new design features wrap-around storytelling, with an image of a ...
Capsule Manufacturer CapsCanada Becomes Lyfe Group
On May 7, CapsCanada (Dania Beach, FL), a manufacturer of empty hard capsules and oral dosage-form solutions for the pharmaceutical and nutraceutical industries, announced its transition to a new corporate name and identity: Lyfe Group. The branding will roll out progressively throughout 2026. According to the company, the new identity is not the result of ...
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Mama Bird Completes Rebrand From Best Nest Wellness
Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...
Herbs, Etc. Unveils New Brand Identity
On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...
Scott’s Protein Balls Unveils New Branding, Packaging and Formulation
New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...
Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot
On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand. “We created a bold brand world inspired ...
Trace Minerals Unveils All-encompassing Rebrand as Trace
Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024. Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said. According to the company, Trace’s updated packaging is “modern and relevant,” ...
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