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SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage

by Eric Munson | March 23, 2026

On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...

Scott’s Protein Balls Unveils New Branding, Packaging and Formulation

by Eric Munson | March 24, 2025

New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...

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