Features
A Lot to Digest
The biotics and enzyme category continues to grow and expand as consumers learn more about their benefits. The biotics and enzyme category has come a long way. In 2007, Jamie Lee Curtis touted the benefits of probiotics in a series of commercials for Activia yogurt, causing consumers to become more aware of the health of ...
Inflamed and Pained
Natural pain relief alternatives for all ages. Inflammation is the response of the human body to irritation, injury, discomfort and infection. Dietary supplements can offer anti-inflammatory properties and support overall health and wellness. According to Allied Market Research, dietary supplements for pain and inflammation relief were valued at $19,046.1 million in 2022 and are estimated ...
Leadership Forum: Navigating Uncertainty
Here’s what industry leaders are saying about the major issues affecting the natural products industry today. The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Debra Short, Executive Director, SENPA, New Port Richey, FL, https://senpa.org Holly Prugar, Supplement Manager, The Mustard Seed, Watertown, NY, www.themustardseedonline.com Jim Emme, Chief Executive Officer, NOW Health Group, Bloomingdale, ...
Cognitive Health for All Ages
Here’s how the brain health supplements market is addressing cognition concerns for all consumers. The panel: Abdul Alkayali, Vice President of Marketing and Sales, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Dayna Dye, Education Content Writer, Life Extension, Fort Lauderdale, FL, www.lifeextension.com Doris Ip, Marketing Manager, Layn Natural Ingredients, Guilin, China, www.layncorp.com Jodi Schneider, National Educator, ...
2025 Vity Awards
Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2025 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them? What started in the 1990s has evolved into one of the ...
Full Steam Ahead
Fueling consumers with natural energy alternatives. According to Allied Market Research, the energy supplement market has exploded mainly due to a sharp increase in health consciousness and a departure from synthetic or chemical-based ingredients. The market was valued at $83.5 billion in 2021 and is expected to grow to $152.5 billion by 2031 at a ...
A Bone to Pick
The bone & joint health market is looking younger as it expands beyond older consumers. Bone and joint health finished products are seeing an uptick in demand among older and younger consumers alike. Consumers are increasingly aware of bone and joint health, and are interested in nature-derived supplements that can preserve bone density and joint ...
New Strategies for Weight Management
The weight-loss category has received a refresh thanks to big pharma. Here’s how to make the most of this sector to help your customers slim down while “healthing” up. Acustomer walks into your store—“Hey, what do you have that’s like Ozempic so I can get my body summer ready?” If their BMI (body mass index) ...
Stressed Out
Supplements that promote calmness. Americans are more stressed than ever before. Last year, the American Psychiatric Association’s annual mental health poll found that 43 percent of adults report being more anxious than they were in the previous year, with current events leading the list of things that people are stressed about.1 Meanwhile, stress relief supplements ...
Springtime Immune Help
Proactive health and wellness for the spring season. April may in fact be the cruelest month, therefore spring is a crucial time to focus on immune health because of seasonal changes, such as fluctuating temperatures, increased pollen levels and increased outdoor activities. “Spring is a season when people stop focusing on immune health and are ...
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