Features
Reinventing What Healthy Aging Looks Like
Natural supplements, best ingredients and newest trends in the healthy aging category. The word “aging” brings up different images to different people. Depending on one’s culture, aging can be seen as a season of new opportunities, a period of slow decline, or a period of great wisdom and meaning. One thing almost everyone can agree ...
Convenient and Functional With a Purpose
Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...
Vitamin Retailer’s 2025 Best New Products
For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...
Are Superfoods Fueling the Future of Nutrition?
Innovations, trends and promoting superfoods in busy retail establishments. It’s a bird. . . it’s a plane. . . no, it’s superfoods! The term “superfoods” is familiar now, but it wasn’t always part of the nutrition vocabulary. And the phrase, surprisingly, doesn’t have its origin in the medical or natural health field. It was first ...
In Pursuit of a Better, Longer Life
The longevity supplements market is rapidly growing thanks to consumer demand for products that help them stay active and sharp in old age. The Fountain of Youth has long been featured in mythological stories from around the world, dating back to Herodotus in the 5th century B.C. Modern-day supplement consumers are looking for products that ...
Savvy Fatty Acids
Essential fatty acid products are undergoing innovations. Essential fatty acid products are the hottest ingredients in town, with EFA products like omega-3 supplements and marine oils dominating the nutraceutical market. Future Market Insights predicts that the fatty acid supplements market will grow at a compound annual rate of 8.7 percent through to 2035, reaching a ...
Taking Charge of Metabolic Health
Blood sugar concerns and metabolic health have moved beyond diabetic patients. Type 2 diabetes—the usual focus when talking about adult diabetes—used to be extremely rare until the modern diet and lifestyle were introduced. It is estimated about one-third of Americans have diabetes or prediabetes. According to Jacob Teitelbaum, a medical doctor and author (From Fatigued ...
Shields Up!
Here are some of the latest innovations in immune support supplements. The immune health supplements market is on a tear, with an increasing consumer demand for preventative care supplements driving significant growth. This sector is expected to grow at 10.5 percent CAGR through to 2035, eventually reaching a value of $84 billion, according to Future ...
The Sleep, Stress & Mood Triangle
What’s new in the market addresses a variety of needs. While the pandemic is in the world’s rearview mirror now, a new one seems to be taking over: the perfect stormy triangle of high stress, poor mood and a lack of good sleep. This appears to be one of those “What came first, the chicken ...
Preventative Health for Children
Parents are now more aware of how nutrition affects their children’s health. Parents are growing more health conscious especially when it comes to their children. According to data from Custom Market Insights (CMI), the pediatric supplement market was valued at $524.7 million in 2023 and is expected to grow at a compound annual growth rate ...
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