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Indigestion & Stomach Upset

by Joy Choquette | February 2, 2026

Trends, triggers and treatment options: What natural health retailers need to know now. “Oooh, my stomach!” Whether a sudden and unexpected belly ache or an ongoing problem with indigestion, stomach upsets are no laughing matter. There are a host of over-the-counter and prescription medications on the market to address everything from gas to diarrhea, acid ...

Matters of the Heart

by Mike Straus | February 2, 2026

The heart health products market is strong and growing, driven by rising demand for cardiovascular support among aging consumers. The heart health products market is growing rapidly as consumers increasingly focus on cardiovascular health. One market report by Grand View Research says that the global heart health supplements market is projected to grow at a ...

The Changing Weight-loss Landscape

by Mike Straus | January 7, 2026

The natural products industry responds to the “Age of Ozempic.” The weight-management supplements market is growing faster than Americans’ waistlines, responding to an uptick in demand for weight-loss remedies that was sparked by the rise of GLP-1s. Data from the Centers for Disease Control’s National Center for Health Statistics shows that from Aug. 2021 to ...

Reinventing What Healthy Aging Looks Like

by Joy Choquette | January 7, 2026

Natural supplements, best ingredients and newest trends in the healthy aging category. The word “aging” brings up different images to different people. Depending on one’s culture, aging can be seen as a season of new opportunities, a period of slow decline, or a period of great wisdom and meaning. One thing almost everyone can agree ...

Convenient and Functional With a Purpose

by Eric Munson | January 7, 2026

Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...

Vitamin Retailer’s 2025 Best New Products

by Eric Munson | December 1, 2025

For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...

Are Superfoods Fueling the Future of Nutrition?

by Joy Choquette | December 1, 2025

Innovations, trends and promoting superfoods in busy retail establishments. It’s a bird. . . it’s a plane. . . no, it’s superfoods! The term “superfoods” is familiar now, but it wasn’t always part of the nutrition vocabulary. And the phrase, surprisingly, doesn’t have its origin in the medical or natural health field. It was first ...

In Pursuit of a Better, Longer Life

by Mike Straus | December 1, 2025

The longevity supplements market is rapidly growing thanks to consumer demand for products that help them stay active and sharp in old age. The Fountain of Youth has long been featured in mythological stories from around the world, dating back to Herodotus in the 5th century B.C. Modern-day supplement consumers are looking for products that ...

Savvy Fatty Acids

by Mike Straus | October 1, 2025

Essential fatty acid products are undergoing innovations. Essential fatty acid products are the hottest ingredients in town, with EFA products like omega-3 supplements and marine oils dominating the nutraceutical market. Future Market Insights predicts that the fatty acid supplements market will grow at a compound annual rate of 8.7 percent through to 2035, reaching a ...

Taking Charge of Metabolic Health

by Eric Munson | October 1, 2025

Blood sugar concerns and metabolic health have moved beyond diabetic patients. Type 2 diabetes—the usual focus when talking about adult diabetes—used to be extremely rare until the modern diet and lifestyle were introduced. It is estimated about one-third of Americans have diabetes or prediabetes. According to Jacob Teitelbaum, a medical doctor and author (From Fatigued ...

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