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Full Steam Ahead

by Eric Munson | June 1, 2025

Fueling consumers with natural energy alternatives. According to Allied Market Research, the energy supplement market has exploded mainly due to a sharp increase in health consciousness and a departure from synthetic or chemical-based ingredients. The market was valued at $83.5 billion in 2021 and is expected to grow to $152.5 billion by 2031 at a ...

A Bone to Pick

by Mike Straus | May 1, 2025

The bone & joint health market is looking younger as it expands beyond older consumers. Bone and joint health finished products are seeing an uptick in demand among older and younger consumers alike. Consumers are increasingly aware of bone and joint health, and are interested in nature-derived supplements that can preserve bone density and joint ...

New Strategies for Weight Management

by Lisa Schofield | May 1, 2025

The weight-loss category has received a refresh thanks to big pharma. Here’s how to make the most of this sector to help your customers slim down while “healthing” up. Acustomer walks into your store—“Hey, what do you have that’s like Ozempic so I can get my body summer ready?” If their BMI (body mass index) ...

Stressed Out

by Mike Straus | April 1, 2025

Supplements that promote calmness. Americans are more stressed than ever before. Last year, the American Psychiatric Association’s annual mental health poll found that 43 percent of adults report being more anxious than they were in the previous year, with current events leading the list of things that people are stressed about.1 Meanwhile, stress relief supplements ...

Springtime Immune Help

by Eric Munson | April 1, 2025

Proactive health and wellness for the spring season. April may in fact be the cruelest month, therefore spring is a crucial time to focus on immune health because of seasonal changes, such as fluctuating temperatures, increased pollen levels and increased outdoor activities. “Spring is a season when people stop focusing on immune health and are ...

Of Bugs & Butterflies: Healthy Gut Support

by Lisa Schofield | April 1, 2025

The panel: Jay Levy, Director of Sales, Wakunaga of America Co., Ltd., Mission Viejo, CA, www.kyolic.com Matthew Hudson, Technical Advisor, ADM Protexin, Somerset, U.K., www.protexin.com Julia Craven, Vice President of Education, Enzymedica, Venice, FL, www.enzymedica.com Mark Walin, Senior Vice President Business Development & Marketing, BIO-CAT, Troy, VA, www.bio-cat.com Michael DeLorenzo, Director of Private Label Business ...

The XX Factor

by Lisa Schofield | March 1, 2025

What’s going on in the women’s supplement market? Turns out, quite a bit. The famous question, “What do women want?” can largely be answered as “good health, love and happiness.” While retailers can’t help their women customers with the last two, they sure could help fulfill the first desire. And the good news is that ...

Getting Active! State of the Sports Nutrition Market in 2025

by Mike Straus | March 1, 2025

Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...

Nailed It!

by Eric Munson | March 1, 2025

Hair, skin and nail health is a marker for overall health. According to Liz Smith, RN, owner of Natural Path Silver Wings (Nashville, TN), cosmetic products that contain repair and restoration ingredients are a top request with consumers. “There is an ever-growing market for youth-retaining cosmetic skin products and especially all-natural formulas without harmful chemical ...

Pump Up the Volume of Heart Health Product Sales

by Lisa Schofield | January 31, 2025

The cardio-care category has morphed in a dramatic fashion over the past few years. Here’s a profile of what it looks like now. In the quest for improved health and well-being, focusing on protecting heart function is often not a priority—but it should be. And it is now easier than ever to open this discussion ...

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