Features
Shields Up!
Here are some of the latest innovations in immune support supplements. The immune health supplements market is on a tear, with an increasing consumer demand for preventative care supplements driving significant growth. This sector is expected to grow at 10.5 percent CAGR through to 2035, eventually reaching a value of $84 billion, according to Future ...
The Sleep, Stress & Mood Triangle
What’s new in the market addresses a variety of needs. While the pandemic is in the world’s rearview mirror now, a new one seems to be taking over: the perfect stormy triangle of high stress, poor mood and a lack of good sleep. This appears to be one of those “What came first, the chicken ...
Preventative Health for Children
Parents are now more aware of how nutrition affects their children’s health. Parents are growing more health conscious especially when it comes to their children. According to data from Custom Market Insights (CMI), the pediatric supplement market was valued at $524.7 million in 2023 and is expected to grow at a compound annual growth rate ...
2025 Retailer of the Year: Sunrise Health Foods
For more than 60 years, this family-owned Midwest retailer has been providing high-quality supplements and food to its communities. Lill Chapman was sick and tired most of the time, experiencing severe anxiety and depression. Doctors couldn’t tell her the reason for her sickness and didn’t offer any solutions. In the late 1950s, a dentist suggested ...
Herbs & Botanicals: The State of the Market in 2025
The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Holly Prugar, Supplement Manager, The Mustard Seed Natural Market, Watertown, NY, www.themustardseedonline.com Nichole Petersen, Marketing Director, RidgeCrest Herbals, Salt Lake City, UT, www.rcherbals.com Ramona Billingslea, Marketing & Education Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Rob Brewster, President, Ingredients by Nature (IBN), Montclair, CA, https://ingredientsbynature.com ...
A Lot to Digest
The biotics and enzyme category continues to grow and expand as consumers learn more about their benefits. The biotics and enzyme category has come a long way. In 2007, Jamie Lee Curtis touted the benefits of probiotics in a series of commercials for Activia yogurt, causing consumers to become more aware of the health of ...
Inflamed and Pained
Natural pain relief alternatives for all ages. Inflammation is the response of the human body to irritation, injury, discomfort and infection. Dietary supplements can offer anti-inflammatory properties and support overall health and wellness. According to Allied Market Research, dietary supplements for pain and inflammation relief were valued at $19,046.1 million in 2022 and are estimated ...
Leadership Forum: Navigating Uncertainty
Here’s what industry leaders are saying about the major issues affecting the natural products industry today. The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Debra Short, Executive Director, SENPA, New Port Richey, FL, https://senpa.org Holly Prugar, Supplement Manager, The Mustard Seed, Watertown, NY, www.themustardseedonline.com Jim Emme, Chief Executive Officer, NOW Health Group, Bloomingdale, ...
Cognitive Health for All Ages
Here’s how the brain health supplements market is addressing cognition concerns for all consumers. The panel: Abdul Alkayali, Vice President of Marketing and Sales, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Dayna Dye, Education Content Writer, Life Extension, Fort Lauderdale, FL, www.lifeextension.com Doris Ip, Marketing Manager, Layn Natural Ingredients, Guilin, China, www.layncorp.com Jodi Schneider, National Educator, ...
2025 Vity Awards
Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2025 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them? What started in the 1990s has evolved into one of the ...
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