Wooden Spoon Herbs (Chattanooga, TN), an herbal wellness brand, officially launched nationwide in all Sprouts Farmers Market locations through the retailer’s Innovative Center program.
The launch features five herbalist-formulated items including the exclusive debut of Magic Magnesium Tart Cherry, a fruit-forward blend of magnesium glycinate, organic tart cherry and plant-based melatonin designed to support sleep, relaxation and recovery, the company said.
The more than 450 Sprouts locations add to Wooden Spoons’ growing retail footprint which includes all Whole Foods Market stores and select independent natural and organic retailers nationwide. The Innovative Center launch will be followed by an inline expansion across other Sprouts categories beginning fall 2025.
“Our goal at Wooden Spoon Herbs is to make high-quality, plant-based remedies more approachable and accessible,” said Bobby McConnell, CEO of Wooden Spoon Herbs. “Sprouts is known for its curated supplement set and commitment to natural wellness—making this a truly synergistic partnership. We’re thrilled to partner with Sprouts to bring herbal care to more people.”
“I’ve spent the last 14 years studying how plants support the body—and turning that knowledge into approachable, delicious formulas that bring underdog herbs like nettle and burdock into the limelight,” added Lauren Haynes, clinical herbalist, founder and chief herbal officer of Wooden Spoon. “Consumers are overwhelmed by wellness options, and I’m honored to be a guide on their herbal journey. Launching at Sprouts is a milestone for our team and a reflection of the growing demand for trusted herbal preparations.”
For more information, visit www.woodenspoonherbs.com or www.sprouts.com.
