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Herbs, Etc. Unveils New Brand Identity

by Eric Munson | November 3, 2025

On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...

WishGarden Herbs Earns B Corp Certification, Brings FairWild to North America

by Eric Munson | August 18, 2025

WishGarden Herbs (Louisville, CO) announced it achieved two major milestones: the company has earned B Corp Certification and is sponsoring and partnering with the first North American FairWild certified collector. According to the company, B Corp Certification isn’t just a badge, but a commitment woven into WishGarden’s entire business. The company is committed to nurturing ...

Wooden Spoon Herbs Expands Into Sprouts Farmers Market

by Eric Munson | August 12, 2025

Wooden Spoon Herbs (Chattanooga, TN), an herbal wellness brand, officially launched nationwide in all Sprouts Farmers Market locations through the retailer’s Innovative Center program. The launch features five herbalist-formulated items including the exclusive debut of Magic Magnesium Tart Cherry, a fruit-forward blend of magnesium glycinate, organic tart cherry and plant-based melatonin designed to support sleep, ...

Obituary: Steven Foster, ABC Board Member, Author & Photographer

by Angela Sabarese | January 17, 2022

The American Botanical Council (ABC) has announced the passing of author, photographer and ABC Board of Trustees member Steven Foster. Mark Blumenthal, ABC founder and executive director, has released the following statement: It is with a deeply saddened heart that I share with you the unexpected news of the passing of our dear friend, longtime ...

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