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NOW Testing of Oregano Oil Supplements Finds Two-Thirds Failed Potency

by Eric Munson | April 6, 2026

NOW (Bloomingdale, IL) recently tested 35 oregano oil supplements purchased from Amazon. Results showed that nearly two-thirds of the products failed potency testing and six had no detectable carvacrol, the active measurable component in oregano oil. In fact, many of the soft gel samples contained virtually no oregano smell or taste, according to NOW. NOW ...

Herbal Help For Breast Feeding

by Linda Woolven and Ted Snider | March 2, 2026

Breast Feeding Is Natural and Healthy, But That Doesn’t Mean It’s Always Easy. There Is Natural, Healthy Help. Herbs that encourage breast milk are called galactogogues from the ancient Greek words meaning to bring milk. Some of the best galactagogues are blessed thistle, fenugreek, fennel, red raspberry, stinging nettle, milk thistle, chastetree berry, anise, vervain, ...

The Vitamin Shoppe Opens New AI-Powered Innovation Store

by Eric Munson | February 23, 2026

On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...

AHPA Rebuts Washington Post Article Based on Retracted Study

by Eric Munson | February 23, 2026

The American Herbal Products Association (AHPA) issued a statement regarding a Feb. 2 article published in The Washington Post titled “Can Supplements Reduce Cancer Risk?” AHPA said the author referenced an investigation targeting herbal supplements that was built on a retracted study and repeatedly asserts the dietary supplement industry is “not well regulated.” In response, ...

Colorado State University Creates Julie and Barney Feinblum Herb Garden

by Eric Munson | February 16, 2026

On Feb. 11, Colorado State University (CSU) announced the creation of the Julie and Barney Feinblum Herb Garden. The groundbreaking ceremonies are scheduled for April 2026 at CSU’s main campus in Fort Collins, CO. Endowed through a gift from longtime natural products industry leader Barney Feinblum and his wife Julie, the herb garden will feature ...

Administration Provides Tariff Relief for Certain Botanical Ingredients

by Eric Munson | November 24, 2025

As part of an executive order issued on Nov. 14, President Donald Trump revised and expanded the set of commodities in the Harmonized Tariff Schedule (HTS) that are exempt from reciprocal tariffs. These changes, which are reflected in updates to Annex II and Annex III partially target commodities that cannot be sourced within the United ...

NOW Testing of St. John’s Wort Reveals Widespread Failure

by Eric Munson | November 10, 2025

NOW Health Group (Bloomingdale, IL) continued its testing program of supplements sold on Amazon. This round of testing focused on the popular herb St. John’s wort. Results showed that every single product (except for NOW’s brand) failed potency testing. Several samples contained synthetic dyes, which are commonly used to make low-quality or adulterated products appear ...

Herbs, Etc. Unveils New Brand Identity

by Eric Munson | November 3, 2025

On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...

Herbalist & Alchemist Publishes Annual Sustainability Report for 2024

by Eric Munson | October 27, 2025

Herbalist & Alchemist (H&A, Washington, NJ) released its Annual Sustainability Report, which shows that the company has once again exceeded high benchmarks. The report recaps sustainability progress made in 2024 with a priority on the company’s Zero Waste program, sustainable sourcing initiative and multi-scope emission accounting. In 2021, H&A qualified for Zero Waste certification, which ...

Global Liver Health Supplements Market Projected to Reach $3.11 Billion by 2032

by Eric Munson | October 13, 2025

According to Coherent Market Insights (CMI), the global liver health supplements market was valued at $1.34 billion in 2025 and is expected to reach $3.11 billion by 2032, a compound annual growth rate (CAGR) of 12.8 percent. According to the analysis, one of the biggest drivers is increasing prevalence of liver diseases such as cirrhosis, ...

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