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Ancient Nutrition Debuts First Brand Anthem “Believe”

by Angela Sabarese | May 16, 2022

Ancient Nutrition (Tennessee) is on a mission to save the world with superfoods–and they’re sharing that mission with the debut of their first ever brand anthem, titled “Believe,” the company stated. Developed in partnership with renowned global production studio The Mill and director Bowe King, the anthem showcases the brand’s unwavering belief that proper nutrition ...

Body Complete RX Expands Footprint at the Vitamin Shoppe

by Angela Sabarese | April 11, 2022

Body Complete Rx (BCRX), the first Black female-owned supplement and wellness company to launch at The Vitamin Shoppe in the retailer’s weight management category, is expanding its offerings at over 680 retail locations nationwide with the addition of its signature plant-based protein powders. This May, the brand’s best-selling NOURISH line of protein powders will be ...

Rhode Island is Latest State to Target Dietary Supplements with Excessive Regulation

by Angela Sabarese | March 28, 2022

Rhode Island’s state legislature is considering legislation that is similar to new rules passed in California and New York that would require all retailers to move safe sand legal nutritional supplements behind the counter, prohibit their sales to people under the age of 18 and levy fines of up to $2,000 for those who do ...

Activating Your Fitness Nutrition Department

by Lisa Schofield | March 1, 2022

Sports nutrition has evolved to become more encompassing and relevant to many consumers. Here’s how to update your active nutrition section. In 2020 there was a rather dramatic irony: gyms were closed for awhile due to the initial stage of the COVID-19 pandemic, yet one way in which people used this time was to resolve ...

ICYMI: NPA’s Fabricant Appears on CBS “The Doctors”

by Angela Sabarese | February 8, 2022

Daniel Fabricant, PhD., president and CEO of the Natural Products Association (NPA) and the former chief regulator of the dietary supplement industry appeared on the CBS show “The Doctors” on February 7, 2022. Fabricant discussed the unintended consequences of legislation in California that would place age restrictions on nutritional supplements. The legislation recently passed by ...

California Assembly Votes to Restrict Access to Supplements

by Angela Sabarese | February 1, 2022

The California Assembly on January 27 passed legislation by a vote of 44-12 that would place age restrictions on nutritional supplements and impose costly burdens on small businesses. The bill will now go through the committee process in the California Senate. The Natural Products Association (NPA) warns that the bill will lead to unintended consequences that include ...

Vitamin Angels Advanced Goal to Reduce Barriers to Access Essential Nutrition for Pregnant Women Globally in 2021

by Angela Sabarese | January 24, 2022

Vitamin Angels, a public health nonprofit working to improve nutrition worldwide, focused their efforts in 2021 on reducing the barriers to accessing essential nutrition that underserved pregnant women and children face in the U.S. and around the world. As a result, Vitamin Angels program partners were able to extend their health and nutrition services further than ever ...

Podium Nutrition Signs Exclusive Deal With GNC

by Angela Sabarese | September 27, 2021

Podium Nutrition, the new sports nutrition supplement company formed by five-time CrossFit champion Mat Fraser, “The Buttery Bros” Heber Cannon and Marston Sawyers, industry veteran Paul Haverland, and Jeremy Osborne, has announced it has entered into an exclusive retail partnership with GNC. Podium products will be available online at GNC.com and in all GNC stores across the United States. Podium launched on ...

MyPlate Launches USDA’s First Alexa Skill

by Angela Sabarese | July 27, 2021

The U.S. Department of Agriculture (USDA) has announced the launch of its first Alexa skill, a digital tool for parents and caregivers of infants and toddlers ages 4-24 months. Families who use the MyPlate Alexa skill receive nutrition information on what and how to feed their child based on their age. “The Biden-Harris Administration is committed to ...

Protein Supplements Work for Women and Not Men During Fasted Carb-restricted Training

by Angela Sabarese | July 12, 2021

Consuming a protein supplement, specifically protein hydrolysate, during carbohydrate-restricted training was helpful for improving training intensity in women, but not in men. This is according to new research that will be part of a presentation this week at The Physiological Society’s Annual Conference Physiology 2021. Most nutrition guidelines for athletes are based on research in ...

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