Body Complete Rx (BCRX), the first Black female-owned supplement and wellness company to launch at The Vitamin Shoppe in the retailer’s weight management category, is expanding its offerings at over 680 retail locations nationwide with the addition of its signature plant-based protein powders. This May, the brand’s best-selling NOURISH line of protein powders will be available in chocolate and vanilla, the top flavors most consumed among their existing customers, in both The Vitamin Shoppe and Super Supplements stores. The partnership with The Vitamin Shoppe reflects the ever-growing position of BCRX within the wellness market.
This product expansion comes on the heels of the brand’s successful launch of their TRIM line of supplements in The Vitamin Shoppe stores in August 2021. BCRX is one of the top 20 brands in the weight management category at The Vitamin Shoppe nationwide, according to the company.
Through this partnership fostered by founder and CEO Samia Gore at the helm, BCRX is making wellness products more accessible to customers across the country and supporting everyone’s journey toward wellbeing, and pushing boundaries in the supplement industry, the company stated. Gore is also a member of The Vitamin Shoppe’s Wellness Council, where she provides wellness tips and best practices to customers through The Vitamin Shoppe’s social media content.
“We are thrilled to be expanding our footprint in stores as this speaks to our fruitful partnership with The Vitamin Shoppe and is a testament of the market’s need and demand for our products,” expressed Gore. “We are so grateful to our loyal and new customers for trusting us in supporting them on their wellness journeys.”
Rich in antioxidants, BCRX’s NOURISH Plant-Based Protein ($40 for 15 servings, $60 for 30 servings) helps keep the skin radiantly healthy, supports immunity and promotes heart and blood vessel health, according to the company. The soy-free and vegan protein powders trim the waistline with nine essential amino acids and 20 grams of protein per serving, making it the perfect snack or meal replacement option for weight management. Key ingredients include pea protein, sweet potato and beetroot.
Founded by Gore in 2017, BCRX is a self-funded wellness and lifestyle brand which has grossed over $10 million in sales in just under five years. Its natural, vegan supplements, which enjoy a celebrity following, provide a range of benefits based on customers’ specific needs, including weight management and improving energy, skin health and nutrition. Other products include plant-based supplements, a Vitamin C serum, collagen-boosting powder, women’s and men’s multivitamins, and more.
For more information, visit bodycompleterx.com.
