Podium Nutrition, the new sports nutrition supplement company formed by five-time CrossFit champion Mat Fraser, “The Buttery Bros” Heber Cannon and Marston Sawyers, industry veteran Paul Haverland, and Jeremy Osborne, has announced it has entered into an exclusive retail partnership with GNC. Podium products will be available online at GNC.com and in all GNC stores across the United States.

Podium launched on its own website earlier this month and received a massive sell-out reception, according to the company. The brand currently produces FUSE (a pre-workout), Hydro+Salt (a BCAA and electrolyte combo), and whey protein offerings in various flavors. All products have been formulated for anyone seeking better performance and results in the gym—from novices to elite athletes. Podium said it also features full transparency with all product ingredients to avoid any issues with competitive athlete testing protocols.

The Podium team has collaborated for almost a year with GNC to bring this partnership to fruition.

Josh Burris, chief executive officer at GNC, added, “We are thrilled to launch this exclusive partnership with Podium to bring its line of premium nutritional products designed by athletes, for athletes, to GNC shelves across the country. At GNC, we are dedicated to helping consumers Live Well and crush their personal goals, and are excited by Podium’s shared alignment with this vision. This launch will strengthen our ability to provide athletes with the support they need to reach their optimal performance.”

Podium sponsors include Justin Medeiros, winner of the 2021 NOBULL CrossFit Games and reigning “Fittest Man on Earth,” as well as online CrossFit sensation Craig Richey. The founding team, as well as Medeiros and Richey, will collaborate to offer additional products and flavors that will become available throughout the next year.

For more information, visit www.321podium.com or www.gnc.com.