Ancient Nutrition (Tennessee) is on a mission to save the world with superfoods–and they’re sharing that mission with the debut of their first ever brand anthem, titled “Believe,” the company stated. Developed in partnership with renowned global production studio The Mill and director Bowe King, the anthem showcases the brand’s unwavering belief that proper nutrition through regenerative organic superfoods will go a long way toward shared goals of healing the planet, feeding the world and transforming the health of every individual, according to the company.
The world only has 60 years of farmable land left if humans sustain their current levels of farming, according to senior UN Officials. Today, it’s known that conventional farming practices harm soil, reduce ecological diversity with the excessive use of chemical fertilizers, herbicides, pesticides, fungicides and inhumane livestock practices, all which increase CO2 emissions. Ancient Nutrition stated it has decided to become part of the solution by creating a pioneering effort in the area of regenerative agriculture.
“Believe” highlights Ancient Nutrition’s core truth: that our health is interconnected with the health of the planet, the company said. How ingredients are grown and produced have an immeasurable effect on their quality, which ultimately impacts your health–and in turn the impact you’ll have on your community and the world. And while solutions to reversing traditional practices are invariably complex, empowering people to believe that the choices we make and actions we take, can have the ability to propel us forward. Simply put, “Believe” is the brand's rallying cry and commitment to regenerative farming practices that promote soil health, sequester carbon from the atmosphere and undo the damage caused by conventional agriculture.
Coinciding with the anthem release, Ancient Nutrition has announced that 1 percent of all revenue will be dedicated to the RANCH Project—the brand's commitment to Regenerative Agriculture, Nutrition & Climate Health.
“With every purchase of an Ancient Nutrition product, consumers become part of our mission to transform the health of the planet, as we work toward our goal of planting 10 million superfood trees over the next 10 years on our regenerative organic farms in Tennessee and Missouri,” said Ancient Nutrition Founder and CEO Jordan Rubin.
The anthem, which can be viewed here, will be seen across streaming platforms and will appear on Discovery Channel, Paramount, Bravo and HGTV, among others. Dedicated PR and social programming will complement the message, bringing “Believe” to life across multiple channels.
For more information, visit ancientnutrition.com.