gut health
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Stan Watson, Co-founder of Renew Life and Vital Planet, Dies at 64
On March 4, Stan Watson, 64, co-founder of Renew Life and Vital Planet, died at his home in Palm Harbor, FL. Born on Aug. 20, 1961 in Mount Airy, NC, Watson grew up in the foothills of the Blue Ridge Mountains where “the values of hard work and community were instilled in him early on.” ...
Probiotics, Prebiotics, and Beyond: Strategies to Optimize Gut–Immune Health
They say health begins in the gut, but that’s not just a catchy wellness mantra—it’s immunology 101. Think of your gut as a castle and nearly 70 percent of your immune system are the guards stationed along its walls. Their job? Keep intruders out, keep order inside, and decide when to raise the alarm. The ...
Big Bold Health Makes Retail Debut at Erewhon
Big Bold Health (Bainbridge Island, WA), a professional supplement brand redefining immune health through nutrient-dense superfoods and cutting-edge science, made its brick-and-mortar retail debut at Erewhon. Its products are now available at all Erewhon stores in the Greater Los Angeles area. The available products include Omega-3 Rejuvenate, Microbiome Rejuvenate, Immune Rejuvenate and Himalayan Tartary Buckwheat ...
A Lot to Digest
The biotics and enzyme category continues to grow and expand as consumers learn more about their benefits. The biotics and enzyme category has come a long way. In 2007, Jamie Lee Curtis touted the benefits of probiotics in a series of commercials for Activia yogurt, causing consumers to become more aware of the health of ...
Vitaquest Releases Top 2026 Dietary Supplement Trends Report
Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...
Nature Made Partners With HelloFresh and Author Justine Doiron
Pharmavite (West Hills, CA), makers of the Nature Made supplement line, announced a new partnership with HelloFresh and New York Times best-selling cookbook author Justine Doiron. The partnership includes limited edition gut-friendly meal kits, which will be available from July-September. It also includes gut-friendly recipes from Doiron that will be available exclusively on Nature Made’s ...
A Bone to Pick
The bone & joint health market is looking younger as it expands beyond older consumers. Bone and joint health finished products are seeing an uptick in demand among older and younger consumers alike. Consumers are increasingly aware of bone and joint health, and are interested in nature-derived supplements that can preserve bone density and joint ...
Herbal Allies for Gut Health
If you’ve been paying attention to the functional medicine field, you already know that gut health is pretty much (directly and or indirectly) tied to everything these days. From digestion and nutrient absorption to immune function, mood support, detoxification and even hormone balance. Simply put, gut health is the foundation of overall wellness. While diet ...
![[Extra Extra] The Right Gut Enzymes Can Stop Proliferation of C. difficile](https://vitaminretailer.com/wp-content/uploads/2025/03/Gut-Health-300x267-1743170271.jpg)
[Extra Extra] The Right Gut Enzymes Can Stop Proliferation of C. difficile
Researchers found that certain enzymes within a class known as bile salt hydrolases (BSHs) can restrict Clostridioides difficile (C. diff.) colonization by both altering existing bile acids and by creating a new class of bile acids within the gut’s microbial environment. The work could lead to ‘designer’ probiotics that protect against disease by introducing specific ...
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