This free service provided by Natural Grocers is designed with the customer in mind. The Nutritional Health Coach (NHC) will customers them as they shop, offering expert product knowledge and recommending products to support their personal goals, the company stated.

During a free one-on-one Personalized Shopping Experience, Natural Grocers' customers will receive:

• A 30-minute walk through of the store specific to their goals.

• Personalized recommendations for supplements, body care and foods.

• Recommendations on household products that prioritize cleaner ingredients for humans and the environment.

• Advice on better food and supplement options for cats and dogs.

• Increased awareness of ecologically conscious products and why food choices matter.

• A coupon to save $5 off a purchase of $25 or more.

Karen Falbo, director of nutrition education for Natural Grocers stated, "We are very excited to roll out this new service. We want to help take the confusion out of reading labels, shopping for supplements, and meal planning. We want to make it easier and quicker to shop so that achieving personal nutritional health goals can be done with ease."

For more information, visit naturalgrocers.com/NHC.