On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence.
Herbs, Etc. was founded by esteemed herbalist Michael Moore who spent more than five decades bringing the healing power of plants into people’s hands. The brand remains committed to sourcing fresh, whole plants from organic family farms and wild harvesters while crafting herbal medicines that honor both tradition and modern science, the company said.
“Herbs, Etc. has always been about creating herbal medicines that people can trust. Our refreshed brand reflects not only our roots in Santa Fe and Michael Moore’s pioneering vision, but also the exciting path forward as we expand into new markets and reach more people,” said Herbs, Etc. President Dan Coyle.
“As we grow with retail partners like Vitamin Shoppe and Whole Foods, it signals a new phase for the brand — one of excitement and of celebration. We’re bringing our vast knowledge and wonderful healing formulas to more people, and that is something to celebrate. It’s a new chapter built on an amazing legacy and the same trusted formulas,” added Sara Steinbeck, director of sales & marketing at Herbs, Etc.
The new packaging is now available nationally. For more information, visit www.herbsetc.com.
